“Organizations often don’t recognize what they’re doing that might be newsworthy, or think press coverage is reserved for companies coming out with the ‘next big thing.’ That’s not the case,” says Gary Frisch, president of Swordfish Communications. “One of the things any good PR agency does is develop interesting story angles surrounding their clients. Swordfish has simply branded that process in order to create a clear jumping off point between the agency and the client, particularly those clients that may not have worked with an agency before.”
News Angler begins with an in-person “fishing excursion” with the organization’
“News Angler is based on our theory that everyone has something interesting to talk about,” Frisch says.
For more details on News Angler, visit http://www.swordfishcomm.com/
Swordfish Communications is a South Jersey public relations agency committed to delivering high-impact media results to clients in the retail, food and beverage, technology, franchise, recreation, professional services and other industries. In 2008, the company was recognized by the Philadelphia Business Journal for corporate philanthropy. For more information, call 856-767-7772 or go to http://www.swordfishcomm.com.
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Swordfish Communications is a full-service public relations agency. We specialize in getting our clients messages out to their target audiences through the strategic use of media relations, social networking and corporate social responsibility.