Lowe Refrigeration prepares for supermarket festive fridge demand

Refrigeration rental firm Lowe Refrigeration is preparing to help retailers cope with the extra demand for display and storage space during the Christmas period.
 
Aug. 31, 2011 - PRLog -- Santa Claus is not the only one already working in sub-zero conditions to get ready for Christmas.

But it is retailers across the UK and Ireland who are expectantly awaiting a delivery from fridge and freezer rental company Lowe Refrigeration.

Lowe, headquartered in Lisburn, Northern Ireland, is currently preparing for its Christmas peak refrigeration rentals programme. The firm has contracts with several of the country’s biggest retail brands to supply much needed display space for the seasonal products that consumers expect to see during the festive period.

Sales manager for Europe, Middle East and Africa Rachel McCausland said: “Our service is all about increasing sales potential and decreasing re-stocking pressures on retailers during the busiest period of the year.

“Peak refrigeration rentals essentially help retailers to have the best of the both worlds when it comes to keeping customers happy.

“There is plenty of space for brandy butter and all the other seasonal treats without having to disrupt people’s usual shopping routine by moving products away from their usual spot or reducing the number of items on display.”

Most of Lowe’s clients, which include household name supermarkets and food retailers, opt for multi-deck cabinet fridges and freezers in order to maximise the display space available to them.
Lowe has recently developed a new high capacity multi-deck integral, which includes the latest energy-saving technology and is engineered to deliver unrivalled temperature performance.

This new refrigerator, which has been purchased by Lowe in bulk, reduces store energy costs compared to other integral units available on the rental market.

Many retailers also rent flat-pack coldrooms from Lowe to provide additional bulk storage space throughout the holiday season. The walk-in coldrooms can be built from flat-pack in just 30 minutes even in confined of spaces - making them particularly popular with city centre stores - and can be fitted with doors allowing pallet access.

Rachel continued: “We offer a roll-in, roll-out service where our serviced equipment is delivered into the stores and taken away again at the retailer’s convenience.

“We are well aware that all retailers have got a lot to think about in the run-up to Christmas. That is why we work hard to provide our equipment with minimal fuss, so that store managers can concentrate on other things.”

To discuss peak refrigeration rentals with Lowe call 028 9260 4619 or mail@loweref.co.uk.
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