“I’ve always focused on helping people and organizations achieve peak performance. CRM systems are an absolutely critical component of individual and organizational success, but unfortunately they are most often vastly underutilized.”
The innovative new format makes for a crisp, quick read both piecemeal on the go or straight through cover to cover. Early reception to SPARK! is very positive. “SPARK!
While Spark! is now available online at www.bakercommunications.com/
About Walter Rogers
Walter Rogers is President and CEO of Baker Communications. He has created and led businesses in 13 countries on 3 continents. He was a finalist for the 2000 and 2001 Texas eCommerce Awards, is a guest instructor on the topics of entrepreneurship, sales and marketing at the University of Texas, and has been interviewed on ABC News, CNN, CBS, Sales Rep Radio and WF Radio on the topic of Sales and Marketing Integration. He currently hosts a segment on CBS650 Radio focused on Sales Effectiveness and CRM. During his time with Baker Communications, he has increased sales by over 1000% and pushed the organization into new products, services and markets. Baker Communications partners with 1000 active clients per year, including 50% of the F500.
Prior to Baker Communications, he self-funded and led two companies, Asset Optimization Group and CertiSource, both of which were acquired. Asset Optimization group was acquired by VMware (NYSE: VMW) in 2005 and CertiSource was acquired by VerticalNet (NASDAQ: VERT) in 1999. Prior to founding his first company, he was Vice President of Asia Pacific Marketing for Marcam, a leading process ERP Software Company. In his role at Marcam he was responsible for all marketing and channel development initiatives in 11 countries ranging from Korea to Australia. Prior to his role at Marcam, he founded and led Market Solutions Group, a consultancy specializing in the development of integrated marketing strategies. Market Solutions Group developed and implemented sales performance improvement strategies in the US and Asia for IBM, Marcam, Praxair and other Fortune 1000 enterprises. Mr. Rogers is a graduate of the University of Texas in Austin.
About Baker Communications
Baker Communications deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions and human resources. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’
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Baker Communications provides award-winning, world-class solutions that maximize individual, team, organizational and revenue performance.