Those who vote for Max A. Pooch are spending an average of 4 minutes each reading Max A. Pooch's profile at http://www.about.me/
"This is fantastic," says Sanderson, "It provides an outstanding opportunity to communicatie Max's recycled dog and green story.. We would have never be able to reach such a diverse number of people through our website or through our social media pages.
This also proves that gaining favorable and attention on About Me is so easy even a Pooch can do it.
According to About Me, "Selected winners will see their about.me page featured across our campaign, including on a GIANT billboard in Times Square. Plus, the top three winners will win a trip to the Big Apple to see their page in lights and attend an exclusive about.me party."
Max's story has much appeal. It can best be summarized by what Animal Planet's David Mizejewski wrote in his blog about Max.
David wrote, "I couldn't resist one more dog-related story because this is so awesome. Check out the video about a "recycled" black lab that is now on a mission to recycle trash. I think this is such a clever and useful way to channel the lab's innate retrieving instict for the greater good."
The video can be viewed at http://www.maxapooch.com
Max A. Pooch is rapidly growing in popularity because in these times of stress and crisis people are looking for positive messages that communicate an individual can make a difference.
"That is perhaps the most important message Max has," says Sanderson of Max who was rescued from an animal control facility by Lincolnshire, IL Orphans of the Storm Animial Shelter.
"Max was discarded by his owners. It's appropriate he reminds us we should all stop and think about the consequences of our actions before we act. Something as trivial as throwing a bottle along the roadside will impact us all; or abandoning a dog will create misery, suffering and perhaps the animal's death."
Max A. Pooch and Keith enjoy making personal appearances.
Keith discusses the three Rs... Reusing, Repurposing and Recycling. He uses Max as an example as something that was discarded and saved. Max now enjoys an opportunity to be reused. He has has a new purpose in life and helps find and recycle cans and bottles.
Max captures the audience's attention by seeking out and retrieving bottles and cans. This demonstration shows how a recycled retriever's instincts can be repurposed to seek and retrieve litter instead of game.
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Max A Pooch provides information and insight regarding recycling, sustainability, recycling dogs and things canine through the co-mingling of information about the recycled dog star Max A. Pooch.
Max and Keith have been featured on Lake County TV's "Green Initiative, on numerous websites including AOL Patch, Huffington Post, USA Today. They also make personal appearances, the most recent being at a fund raiser for Orphans of the Storm, one of the oldest and largest animal shelters in the United States.