Free Back2School Haircuts for Boys in Cities Across the Country Sponsored By DTLR, Get Schooled

Aug. 29, 2011 - PRLog -- The first day of school is right around the corner and Baltimore-based urban retailer DTLR, in partnership with Get Schooled, Adidas and barbers in several cities, is helping families keep this Back2School season affordable by offering free haircuts for boys at their stores on Sunday, September 4.

“We recognize that the economy is still struggling and many families need assistance with preparing for the Back2School season,” said Sherri Goodall, DTLR community outreach manager.  “We have partnered with local barbers to provide free haircuts for boys in an effort to help ease the financial portion of the Back2School season.”

Families in Baltimore; Chicago; Norfolk (VA); and Richmond (VA) can get Back2School haircuts at the following locations:

City        Date   Time        Location (s)
Chicago     9/4    1-4 p.m.    DTLR Southlake Mall (Merrillville, IN)
Chicago     9/5    1-4 p.m.    DTLR Stony Island Plaza (1729 E. 95th)
Norfolk*    9/4    1-4 p.m.    DTLR New Market (605 New Market Dr)
Richmond    9/4    1-4 p.m.    DTLR Oak Hill (3121 Mechanicsville TP)

*Customers will also have an opportunity to meet Jive Recording Artists Travis Porter at the store from 4-5 p.m.


About DTLR
For more than 25 years DTLR, a Baltimore- based, independent urban retail chain has been a leading retailer in the urban fashion industry. DTLR sells urban footwear, apparel, and music and currently operates in regions throughout the East coast and mid-west. DTLR has more than 70 stores in six regions: Atlanta, Baltimore, Chicago, The Carolinas (NC: Charlotte, Durham, Fayetteville, Greensboro, Winston-Salem and Columbia, SC.) Virginia (Richmond and Norfolk) and Washington, D.C.

About Get Schooled
Get Schooled engages and empowers Americans to help improve high school graduation rates, improve college readiness and raise college completion rates.  It is the only consumer-facing education initiative that aims to complement and support the work of the broader education reform community by leveraging the creative talent, digital and media assets and resources of the country's top media and consumer brands to truly connect with Americans.  An independent non-profit organization, the Get Schooled Foundation's founders include Viacom and the Bill & Melinda Gates Foundation with significant support from AT&T.  To find out more, visit http://www.getschooled.com

# # #

A socially conscious public relations firm that uses industry-specific knowledge, research and gut instinct to strategically position our clients to meet set business goals while simultaneously helping them positively impact the communities they service.