New Independent Bicycle Retailer Book - Principles of Bicycle Retailing for the Internet Age

PRLog (Press Release) - Aug. 27, 2011 - Nothing speaks of American enterprise and small business more than a bicycle retail shop.  While there are a couple of chain stores now, the vast majority of bike shops are independently run by an independent entrepreneur.  Randy Kirk has been writing about these businesses for over thirty years, and has just completed his 5th book on the subject.

"I've interviewed a dozen owners of the top shops in the US.  I've worked as a consultant for another dozen shops.  Add this to over 30 years of working in the industry and writing four books and countless articles…the time was right for the next version."

Kirk says that the new book is truly a 21st century product in that the printed words in the hard copy version will be backed up by online resources such as tutorials, videos, pictures of best-of-class examples, work sheets, standard templates and forms, and more.  "It will also be evergreen.  For a small monthly fee, the purchaser will have access to a member's only portal where bike shop owners and managers and industry suppliers can find the latest internet marketing approaches, new ideas, and even totally new chapters on subjects not in the book.  All of this content will be available at  http://www.BikeShopOwner.com

Besides writing and speaking about issues effecting sales and profits in Independent Bicycle Dealers (IBD's), Kirk is probably best known for the company he cofounded, AC International, maker of Mr. Tuffy, California Springs water bottles, and other products.  "I sold the company in 2007 and began work on the book immediately.  The section on internet marketing is as fresh as yesterday's Google Search results.  The book covers every aspect of social media and local search engine marketing imaginable.  There is even a section on how to create your own YouTube videos backed up by online video tutorials."

Kirk has also recently written a book designed for all small business owners, titled "Running a 21st Century Small Business."  Published by Warner Business Books, it is available at Amazon and other regular book outlets.

The new bike shop retail book will be shipped just prior to the industry show known as Interbike.  Through the last day of Interbike, it is possible to get your copy pre-ordered with the prepublication special of 20% off the cover price.  As a bonus, there will also be six months free access to the members only portal.  For more information or to place an order, go to  http://www.BikeShopOwner.com

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Randy Kirk and Associates is a marketing consulting firm offering a full range of both online and traditional marketing approaches. The company specializes in helping very small companies to grow in sales and profits. For more about the company, visit http://www.Help4SmallBusiness.blogspot.com

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