Wood Palace Kitchen announces the launch of The Americana Collection of Cabinetry

Middleboro facility to unveil new showroom, product line… Wood Palace Kitchens announces the launch of The Americana Collection; new showroom, introduces top-quality cabinetry line reflecting today’s economy
 
Aug. 26, 2011 - PRLog -- Wood Palace Kitchens, a premier cabinetry distributor representing select manufacturers and providing turn-key services for customers, is introducing The Americana Collection, an exceptional line of cabinetry designed with today’s economy in mind.

The Americana Collection represents a new concept and direction for the Middleboro-based facility, and with the new concept comes a new showroom dedicated exclusively to The Americana Collection.

Tim Holick, President/CEO of Wood Palace Kitchens, said that this new showroom and concept has been on the drawing board for some time, and that his market research has shown a need for a mid-price cabinetry solution. “We know how difficult the last few years have been for so many people, with this sagging economy.  We have worked to create a line that offers that same commitment to quality that has been our trademark for three decades, but also one that reflects the realities of our economy today.” He said, “It was important for us to make the distinction, in creating this line, between something that is affordable but of high, long-lasting quality. We have sought to introduce a more economical line to our existing inventory but these products still carry our lifetime warranty.”

The Americana Collection offers cabinetry created from cherry, oak and maple, and is priced for customers who seek to invest somewhere between $6000 and $15,000 in cabinets.

Holick noted, “We derived the name The Americana Collection, because we wanted to create something that reflects the American values that have made this nation great. These are traditional cabinets that are American made, embodying hard work and uncompromising commitment to quality.” He added, “We know that many people have wanted to make improvements to their homes, particularly in a time when more people are choosing to remain longer in their residences, but have hesitated to go forward because of the uncertainty of the economy. We believe that The Americana Collection addresses this particular niche market.”

Holick and his team have invested more than $50,000 to create The Americana Collection. They have built out a 1,000 square foot space in their Middleboro facility to create a separate Americana Collection showroom.  As someone with extensive experience in building cabinets himself, Holick said, “This is a first-rate cabinet collection that we believe should do very well in today’s cost-conscious market. It is important to us to emphasize to people that despite a lower price the quality of this collection is superior.” Wood Palace Kitchens will host an Open House to showcase the new showroom and collection a little later in the year.

About Wood Palace Kitchens
Wood Palace Kitchens (www.woodpalacekitchens.com) is a 32-year old company providing turn-key cabinetry solutions and representing five top-quality lines of cabinets and related products. Services include cabinetry, countertops hardware and cleaning products. Wood Palace Kitchens works both with the residential or homeowner market and also with a number of area contractors and builders. Installation work done by Wood Palace Kitchens carries a lifetime warranty.

Wood Palace Kitchens was founded in 1978 by Tim Holick, a former woodworking teacher, who began the business as a home-based operation that built customized cabinets for the local market. Over a number of years, he has transitioned Wood Palace Kitchens from a manufacturing concern to one that is a distributor, representing select manufacturers and providing turn-key services for customers, including design, installation and maintenance. Wood Palace Kitchens today has seven full-time employees, and a 5,000 square foot showroom in Middleboro. In 2009 Wood Palace Kitchens acquired a second company, Cornerstone Granite and Marble, originally located in Raynham, MA, adding granite countertops to its menu of services and products.  CEO Tim Holick plans to open additional showrooms for both cabinets and granite in the region over the next several years and plans the launch of a new cabinet division as well. The company has a consistent, ongoing relationship with the Make-A-Wish Foundation, providing a portion of each sale to that foundation. In 2010 Wood Palace Kitchens contributed more than $5,000 to the foundation. Wood Palace Kitchens hosts ongoing events at its showroom, located at 7 Mill Road, Middleboro, MA. To learn more about the company, upcoming events, or for a tour of the facility, please call (508) 947-9975.

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