Auto Trader Announces Competition for Facebook Fans

Aug. 26, 2011 - PRLog -- Today Auto Trader announced a month-long Facebook Competition following a TV campaign promoting Auto Trader's New Cars website as 'The Greatest New Car Showroom in the www'.  Auto Trader asked Facebook Fans what makes a road trip really great. 68% of the *219 respondents answer was “it’s about the people you go with”
The month-long competition follows the recent TV campaign promoting called 'The Greatest New Car Showroom in the www'. The Greatest Road Trips Facebook competition is designed to continue raising awareness of Auto Trader New Car website and increase Auto Trader’s social following

Building on the success of the 2010 ‘Route 66’ competition Auto Trader are planning a similar campaign for August 2011 to promote Auto Trader New Cars and drive new ‘likes’ to our Facebook page. Auto Trader New Cars’ themed app incentivises fan acquisition via a competition entry mechanic. With three fantastic road trips as the reward!

The Greatest Road Trips Facebook contest is fashioned to raise visibility for Auto Trader New Cars website and increase Auto Trader’s social following.  Auto Trader created three of The Greatest Road Trips for their Facebook fans to win and share with their friends to celebrate the launch of the New Car website ‘The Greatest New Car Showroom in the www’.

The app includes a personality test that helps participants decide which of The Greatest Road Trips they are most suited to including off-road adventurers, fun-loving backpackers or seaside sophisticates you’ll find the road trip that’s perfect for any group of friends. Each trip is designed with a number of personalities in mind and is full of activities like helicopter rides over the French Riviera, Polish city tours in a Trabant car, and camel rides up the Erg Chebbi dunes of Morocco.


*Based on 219 Consumer responses accepted August 17, 2011.

Auto Trader answers the question ‘How Do I Sell My Car’ in the used car portal.

You can view a video for the The Greatest New Car Showroom in the www on Youtube:
http://www.youtube.com/watch?v=fWbjIjq46Jc



About Auto Trader:
Visit the new website at www.autotrader.co.uk
Autotrader.co.uk is the UK’s no 1 motoring website, with over 10.3 million monthly unique users, who carry out over 106 million searches on new and used vehicles*. The brand is building a competitive position across all effective channels including online, mobile and magazine. (*Source: Auto Trader Audit, January 2009).

Autotrader.co.uk is owned by Trader Media Group, one of Europe’s largest specialist multi-media groups and provider of market leading websites and their associated magazines, including Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader – all with the largest reach in their sectors, through web visitors and magazine readership.

Trader Media Group operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.

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Established in 1976 and operating nationally throughout the UK Auto Trader is the UK’s number one brand for buying and selling used cars. Building on that customer trust Auto Trader offers a variety of online, mobile and magazine opportunities.

Photo:
https://www.prlog.org/11637463/1