D Park: I think the biggest challenge, which makes working for Statoil so interesting, is the wide range of commercial tools that Statoil use when it comes to technology development. We use all sorts of tools including joint industry projects, technical collaboration agreements, sponsorships with the universities and also seed funds and venture capitalists as well. So you have quite a complex array of different types of commercial tools which affect the different types of IP and IP strategies you may have. The way we try and combat this is we do a lot of IP mapping across our various technology value chains and constantly try to review the IP portfolio to try and indentify the valuable IP and look at the value, whether it’s commercial value, technical value, legal value or strategic value.
Legal IQ: What do you think will be the biggest area of change in IP over the next ten years?
D Park: In my area, I’m responsible for the new energy and renewable energy area and in our area there’s a lot of open innovation and collaboration. And I certainly think with open innovation and the development of research across the internet and across border, I think that the IP landscape will change, especially less and less large patent portfolios, less exclusion, using IP to exclude other parties, and more collaboration will take place. And there will probably be more IP used as a commercial commodity as well, so more trading and technology transfer going on.
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