Samsung discuss opportunities for Connected TV and Advertising

Aug. 25, 2011 - PRLog -- The report predicts that spending on online TV advertising will increase to $1.4 billion (£0.87 billion) by 2015 – that figure represents 30 per cent compound annual increase from 2010.

In 2011 television advertising spending is expected to reach $60.5 billion, and with a UK TV advertising market worth £4 billion, connectivity could prove to be hugely disruptive.

Dan Saunders, Head of Content Services for Samsung is cautious, but recognises the new opportunities. ”We’re not trying to change the TV experience; we’re just creating new use cases for the television. The return-path that connectivity opens up allows for targeted advertising. So we’re aiming for a future where television and the advertising messaging is more personalised’’.

Shirlene Chandrapal, VP of Connected TV for Smartclip, a company specialising in the delivery of Connected TV Advertising, points out that advertisers are still cautious of technical challenges:

”Advertisers don’t want to have to think of different ways to engage with different frameworks, especially when you consider the fragmentation that already exists within the TV industry... Advertising has to be standardised across all platforms if anyone is going to pay serious money for it. It’s a slow proves at the moment, but have high hopes for the next year’’.

The message here is that while the potential for disruption in an established, and incredibly lucrative market, is considerable there are still technical and strategic barriers to overcome.

Connected TV advertising is just one of the new revenue streams that the Smart TV will create. In an industry shake-up, previously unattainable revenue opportunities will now be available to consumer electronics companies and, as a result, it’s predicted that technology players will be the driving force behind the industry.

These issues are being addressed at the Smart TV Europe conference, being held on November 1st and 2nd in London. The conference focuses on solving the strategic problems technology companies, content owners and broadcasters are facing.

Sony, Facebook, Google, Samsung, ITV, Channel 4, Red Bull, the BBC, LG, Philips, AOL, BT, Ofcom, Sky and HbbTV are all confirmed for the conference and will be joined by 200+ senior-level attendees.

Click here for full topic and speaker information visit:
http://www.smarttvsummit.com/europe/download-brochure.shtml?utm_source=pressrelease1978&utm_medium=1978press%2Brelease&utm_campaign=1978PressRelease

Contact:
Osman Iqbal
Director, Smart TV Europe
Osman@smarttvsummit.com