Baker Communications Launches -Focused Integrated Performance Solutions

Aug. 24, 2011 - PRLog -- Baker Communications (Houston, Texas), one of the world’s fastest-growing and most innovative Corporate Performance Improvement companies, has announced the launch of a series of highly targeted Integrated Solutions.  These new offerings deliver synchronized, end-to-end Performance Improvement by integrating strategy design, assessment, training, coaching, tools and measurement in a single seamless service targeting very specific corporate outcomes.

Mission-critical customer outcomes addressed in this new series of offerings include:

•   New Customer Acquisition
New Customers are a critical component to ensure a healthy customer portfolio and ensure solid top line growth. The “New Customer Acquisition” Integrated Solution’s mission is to pursue and win new customers in targeted segments.

•   Customer Win-Back
Losing customers is never part of the plan. Effectively managing the customer base should include efforts to recapture competitively held customers. The “Customer Win-Back” Integrated Solution’s mission is to Win-back customers you have lost to your competition.

•   Customer Reactivation
Intense focus on new customer acquisition and account management can lead to a loss of focus on customers who have not bought recently in an effort to reactivate dormant customers. The “Customer Reactivation” Integrated Solution’s mission is to reconnect and reinvigorate dormant relationships.

•   Rapid Lead Response
One of the quickest ways to gain a competitive advantage is to respond to leads faster than competitors. The “Rapid Lead Response” Integrated Solution’s mission will achieve two main outcomes. The first is to clear out any backlog of leads. The second is to accelerate the response rates and consistency of responses for new leads.

•   New Product/Service Launch
When new products or services are launched, it is critical that the sales team is educated and capable of properly messaging as they introduce the new offering into the market. The “New Product/Services Launch” Integrated Solution’s mission is to improve sales productivity and market penetration for new product and services launches.

•   Account Penetration
It costs 3 to 5 times more to acquire a new customer than it does to sell to an existing customer. A balanced focus on the customer base should include deliberate planning and action around penetrating accounts to increase market share. The “Account Penetration” Integrated Solution’s mission is to maximize account share inside your existing customers.

•   Territory Management
Often sales teams take the path of least resistance and focus on those customers with whom they are most comfortable. This can result in under-penetrated territories. The “Maximizing Your Territory” Integrated Solution’s mission is to increase territory productivity and coverage models.  

•   Sales Talent Onboarding
Every organization is faced with the challenge of bringing on new talent. Hiring managers must find the right people to fill open roles as well as shorten times to productivity.  The “Sales Talent Onboarding” Integrated Solution’s mission is to shorten time to productivity for new hires.

•   CRM Adoption and Best Practice Utilization
When Sales Makers and Managers are unable to effectively integrate CRM tools into real customer scenarios, then implementation and investment will be mostly ineffective. Sales Makers and Managers are focused on one thing: exceeding quota and creating income. Baker Communications’ innovative and award-winning “CRM Adoption & Best Practice Utilization” Integrated Solution’s mission is to use you CRM as a sales enablement platform and not a sales accounting tool.

•   Transforming Manager to Coach
Effective leadership requires the ability to manage and coach employees, focusing activity on achieving the organization's goals. Most leaders focus solely on “managing” their environment to accomplish tasks and results. The “Sales Manager as Selling Coach” Integrated Solution’s mission is to ensure your Sales Managers are effectively coaching their teams.

•   Personal Productivity
Managing personal productivity is perhaps the single most important skill successful employees possess. Every day it is getting more and more difficult to get important work done. Social media, emails, calls, meetings, tasks, texting and any number of other activities have completely changed business dynamics.  The “Personal Productivity” Integrated Solution’s mission is to help teams get more out of themselves and fellow employees.

Lin Fisher, Chief Strategy Officer for Baker Communications explains, “The goal of each Integrated Solutions is to develop winning behaviors and enable highly targeted, sustainable outcomes oriented towards performance improvement.”  Mr. Fisher continues by saying, “Integrated Solutions follow a blueprint of enablement, implementation and self-correction. This process ensures alignment with key functions and existing workflows, allowing these solutions to be easily integrated into any sized organization and executed with precision.”  

Baker Communications has further extended and differentiated its products and services by developing “Industry Solutions” in five major vertical markets, including High-Tech, Finance, Media, Energy and Public Sector.  “Over the last three decades, Baker Communications has developed deep and long lasting relationships with many companies and brands,” said Walter Rogers, Baker Communications President and CEO.  “Solutions specifically designed for each industry have been developed within our strongest verticals, as more and more customers depend on Baker Communications to execute industry solutions to help them achieve their performance and transformational goals.  Our strength lies in our consistent ability to identify, integrate and deploy the right mix of internal and external industry best practices. Our clients value our diversity and extensive exposure to a wide range of industries and companies.
   
About Baker Communications
Baker Communications deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions and human resources.  Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures.   Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational growth delivered completely in the Cloud to create pipeline and drive above average ROI.  We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.” Baker CEO & President, Walter Rogers and Chief Strategy Officer, Lin Fisher can be heard every Sunday afternoon on Bloomberg Radio discussing Sales, Marketing and Service Excellence.

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Baker Communications provides award-winning, world-class solutions that maximize individual, team, organizational and revenue performance.