PRLog - Aug. 24, 2011 - CLEMENTON, N.J. -- LAUREL SPRINGS, N.J. – Gary Frisch, founder and president of South Jersey public relations agency Swordfish Communications, will speak on “Simple Ways to Publicize Your Business” at the Association of Wedding Planners-New Jersey State Conference Aug. 25 in Atlantic City. The event, held at Caesar’s Atlantic City Casino, brings together wedding planners and other wedding industry professionals from New Jersey and surrounding states for three days of workshops, seminars and networking.
Frisch will draw on his 25 years’ experience in journalism and public relations to provide attendees with easy, low-cost or no-cost ways for small businesses to generate positive press. His suggestions will include looking for opportunities to give something back to the community, getting to know the local media landscape, and harnessing and disseminating your experience in order to become an expert source of information for journalists and prospective customers.
“It’s always fun to share ideas and help other entrepreneurs promote themselves. As a small business, I’ll be offering tactics that I’ve not only used with great success for my clients, but for my own company too,” says Frisch. “Plus, wedding professionals get to see people at their happiest, so I’m sure there will be a cheerful, positive energy in the room.”
The theme of the conference is Beach, Boardwalk and Building Your Bridal Business. Other scheduled speakers include wedding marketing expert Andy Ebon; Jeff and Stephanie Padovani of Book More Brides, and Anja Winikka, editor of TheKnot.com. For more information visit http://events.r20.constantcontact.com/
Swordfish Communications is a South Jersey public relations agency specializing in clients in the retail, food and beverage, technology, franchise, recreation, aviation, non-profit and professional services industries. In 2008, the company was recognized by the Philadelphia Business Journal for corporate philanthropy. For more information, call 856-767-7772 or go to www.swordfishcomm.com.
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Swordfish Communications is a full-service public relations agency. We specialize in getting our clients messages out to their target audiences through the strategic use of media relations, social networking and corporate social responsibility.