The Internet industry is one of these exceptions to the generally negative economic landscape since it has found in the difficulties of companies to face their usual investments on advertising the possibility of showing that digital communication is the way to obtain better and measurable results.
With the growth of the industry the demand for professionals specialized in various informatics fields has increased as well as the number of contracts signed by firms of all sizes and introducing experts to its IT and marketing departments and the growth of web agencies that have taken the opportunity to significantly develop their businesses.
The most sought after profiles include the security manager, of great importance to protect the firm’s network from viruses but mostly to guarantee the integrity of the firm’s data and the internet administrator who makes sure the network is functioning correctly at all times and takes care of server space and problem solving.
Another professional that companies are looking for is the one of the web designer. The importance of the usability and esthetic presence of the corporate website has become clear to all the firms that have entered the industry and so web designers have become crucial not only during the creation phase of the websites but also in terms of optimizing the image of the firm and updating it by working closely with the web developer, the programming mind behind the site that is also of great importance for firms today.
The most sought after profile within firms that are in business to consumer industries is the community manager. The community manager is someone with good computer skills but mostly able to navigate and communicate fluently through all the available social networks in order to create a positive relationship with the clients and potential clients. The person in charge of a community has to encourage and manage participation and find new ways of attracting the user’s attention every day.
The need of reaching these users and of maintaining their interest has forced many firms to enter the world of smart phones and tablets through optimized web sites for this devices and through the creation of specific apps to promote their business. As a result of this race to be the first, Human Resources managers are looking for specialists in application programming both as freelancers and as fix employees within the firm.
Firms are also looking for professionals able to work with huge quantities of data and to deal with CRM software for better managing relationships with their clients and the sales force. CRM is a key strategic factor in the design and implementation of marketing campaigns since now more than ever the initiatives must be focused on the right target and with the right products on display in order to make the most of every invested cent.
The industry is growing and the opportunity for its professionals of becoming a change force within the industries is also an opportunity for achieving more flexible, modern and efficient businesses.
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This article was written by Alba Lorente, with support from cms software ( http://www.netech.it/