From 01 July 2011, GlobalStar appointed CCRA as their preferred GDS Corporate Hotel Program supplier for its global partner network as well as for the development of the HotelStar product. CCRA’s Negotiated Hotel Rate Program has already become the preferred GDS hotel program for GlobalStar partners - linking thousands of office locations across the globe to the CCRA negotiated rate in the GDS.
Since that time, CCRA has worked closely with GlobalStar on the development of GlobalStar’s proprietary hotel on-line booking portal, branded as “HotelStar,”
“CCRA’s combined offering of extensive hotel inventory of real time availability and rates along with their proprietary reservation technology, make them the ideal hotel distribution partner for our global network,” said Steve Hartwell, GlobalStar President. “We are very pleased to introduce our HotelStar booking portal to our GlobalStar partners to compliment the GDS. Our partners now have the ability to choose between five rate categories at an incredible selection of over 160,000 hotels worldwide – as well as the option to book CCRA’s negotiated hotel rates offered through the GDS and direct access to blocked space at over 60,000 hotels through CCRA’s Safety Net program.”
Added Dic Marxen, President and CEO of CCRA, “We are delighted to continue building our relationship with GlobalStar Travel Management, which is a leading player in the global travel arena. One of the reasons that GlobalStar chose to partner with CCRA was the depth of both its technology products and expertise. Year over year, CCRA continues to reinvest in its technology and enjoys sharing the results with its partners. HotelStar, being developed for GlobalStar, is a prime example of this commitment.”
Concluded Mai Meyaart, CCRA Vice President of Hotel Partner Solutions, “CCRA and GlobalStar have both recognized the importance of introducing HotelStar during this year’s GBTA. As the industry moves full-swing into RFP season, hotel chains and management companies, as well as individual hotels, have many distribution and marketing programs to choose from. The CCRA GlobalStar preferred relationship delivers thousands of new agencies from around the world directly to our program partners.”
For attendees of the GBTA Conference: Representatives from each of GlobalStar’s four global regions as well as senior executives from GlobalStar and CCRA’s corporate offices will be available to meet with interested parties at the GlobalStar booth 591 during normal exhibition hours.
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