Midwich Launch With Nordic Id Rfid And Barcode Hand Held Terminals

Aug. 23, 2011 - PRLog -- NORFOLK, UK, 11TH AUGUST 2011: Nordic ID and Midwich are pleased to announce that  following  the  re-location of Midwich’s barcode  solutions  division,  Synergix,  to  its Diss Headquarters, the Norfolk based award winning trade-only distributor will become Nordic ID’s first trade-only  distributor  in  the  UK,  for  its  RFID  and  barcode  range  of hand-held terminals.

As ICT increases in its scope and penetration across industries, the need for intelligent portable tools to facilitate information flow, bridge systems and build efficiency grows. Nordic ID recognises this need with a versatile range of technological solutions custom fitted  to  a  broad  variety  of  working  environments  and  their  particular  demands,  with their specialism being within the retail sector.  

The  retail  sector  has  seen  a  dramatic  change  in  recent  years  with  radio  frequency identification  (RFID)  technology  being  successfully  integrated  in  to  the  retail  sector. The  impressive  benefits  of  RFID  technology  implementations  include  among  others include  more  sales  (through  reduced  O-O-S),  significant  cost  reductions,  increased stock visibility as well as availability, less shrinkage and more efficiency to the supply
chain.  Nordic,  boast  clients  that  include  Marks  and  Spencer  and  American  Apparel who have chosen to run RFID enabled solutions.

Nordic  ID  is  looking  to  broaden  their  UK  distribution  strategy  and  believe  this partnership will help them due to Midwich’s broad market approach of not just selling auto  id  products.  This  will  give  Nordic  ID  the  opportunity  to  move  into  new  markets which  their  products  are  suited  to  including  portable  field  based  sectors,  warehouse, education and healthcare.  

Nordic ID UK managing director,  Mark  Tailford,  enthused:  Midwich  has  tremendous credibility  within  the  distribution  sector  and  resellers  that  have  been  previously benefited from Synergix’s auto-id expertise can now also benefit from the fact that all of our products have been  made available  in-stock to Midwich,  as our sole UK trade only  distributor.  This  is  exactly  what  the  re-seller  community  required,  good  service, keen pricing and fantastic products.”

Jonathon Francis Midwich’s business Manager, commented: ‘We have been in contact with Nordic ID for the last 3years and we now feel that the time is right time to take our partnership to the next  level.  Nordic ID provide us  with products  that will help us develop  into  the  RFID  market.  This  is  something  we  have  been  interested  in  for  a while and Nordic ID are actively pushing and winning business in the RFID market.”

Incremental business to both parties is the key driver for the partnership, both parties are  keen  to  give  the  best  mobility  options  to  the  reseller  channel,  and  Nordic  ID  will enhance  Midwich’s  reputation  in  this  market.  The  appointment  of  Midwich  as  a genuine ‘trade only’ distributor ensures that resellers now have a ‘choice’, they can be safe in the knowledge that Midwich are here to partner them on opportunities, not deal
direct with their customer.

Midwich and Nordic ID look forward to a successful future and are excited to have the opportunity to identify resellers that can take these products into their product portfolio, ensuring they get fantastic support and margin that Nordic ID offers.  

Media  enquiries:  For  more  information  on  the  Midwich  Group  or  to  obtain  high resolution photographs, please contact: Katrina Haggarty on 01379 649209 or email: Katrina.Haggarty@midwich.com.

About Midwich:

Midwich is a leading AV and IT distributor with 30 years experience in the 100% trade only distribution sector. Midwich was named Specialist Distributor of the Year at the Channel Awards 2004, 2005, 2006, 2007, 2008 and 2009, and AV Distributor  of the Year at the AV Awards 2003, 2006, 2008 and 2009. Midwich  won the Microscope ACE Award for AV Distributor of the Year 2008, 2009 and 2010 and Logistics Team of the Year 2010. The business is currently ranked 174 on the Times Top Track 250 of private mid-market companies.

About Synergix:

Synergix is a division of the Midwich group and specialises in auto-id, mobile  computing  and  data  collection  technologies.  Its  aim  is  to  make  it  easy  and profitable for you deliver auto-id, mobile computing and data collection products to your customers.

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Nordic ID provides mobile devices for professional use enabling customers to improve their inventory management, customer service, communication and supply chain control.

Nordic ID also has self monitoring in its product category.