Despite its colossal size and importance, the print industry as a whole has neglected the shift to internet commerce for years. Over $160 billion is billed annually by the 34,000+ print service providers in the United States alone. The top 50 companies capture over 30% of the revenue and this disparity will continue to grow until small and medium printers embrace industry opportunities and take advantage of ecommerce.
The benefits of ecommerce for printers have been well documented, and the business case is crystal clear. Ecommerce empowers print providers with an expanded reach and customer base, it reduces their customer acquisition costs, and it reduces the time wasted in the costly prepress stage. It provides a way to automate quoting, payment, and shipping. Printers who take advantage of ecommerce save time, save money, and make more money by capturing additional business and operating with greater efficiency.
And not only do most customers appreciate an online store, many prefer it. It is an important signal of quality and reputation. If customers can't compare your products and services then you're not even in their consideration set.
Less than 4% of print orders currently get placed online because a product which provides the majority of print companies with an economical, professional and comprehensive ecommerce solution has never before been offered. Well Keen is changing that.
Keen has eliminated costly barriers to adoption by designing a turnkey system that arms printers large and small with an intuitive solution to engage customers and operate an ecommerce-driven business. Keen's solution is the first true Software-as-
Keen is putting the print industry on notice. Gone are the days where cumbersome, shoddy, and expensive software rule the web-to-print arena. Keen is revealing their revolutionary SaaS that empowers printers large and small with an affordable and intuitive solution to engage customers and create an online store in minutes.
We have one vision: to democratize ecommerce for print service providers of all sizes helping reduce costs, increase efficiency and give them a fighting chance in today's ecommerce-driven world.
For details, registration and a chance to win $5,000 in printing or an iPad 2, visit http://keenprint.com/
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Keen is a scrappy startup based in San Francisco that is bringing the latest and greatest in web technologies to the industry we love, print.