Mazda of Clear Lake Embraces New Technology with Mazda’s Interactive Sales Experience iPad App

Aug. 22, 2011 - PRLog -- Mazda USA proudly introduces Mazda’s Interactive Sales Experience App.  The new app is designed for use on the Apple iPad and was created to help the sales department communicate better with customers.

Mazda consumers, who are characterized as the youngest median-age buyer in the automotive industry, are responding very positively when the iPad is used during the selling process.  The app gives sales consultants the ability to engage young,tech-savvy customers in the friendly, no-pressure way they are used to, resulting in a better overall experience at the dealership.

“The Interactive Sales Experience App is a great way to demonstrate all the new technology in our vehicles and it’s a great tool for the sales consultants,” said DeWayne Martin, Managing Partner of Mazda of Clear Lake.  “We know how important it is for a customer to trust their sales consultant and this app helps build their relationship.”

The customers enjoy using technology they are familiar with to find out more about their vehicle of interest.  This improves the overall experience between the customer and sales person while simultaneously increasing trust and credibility.

Of the select Mazda dealerships across the country that have embraced the new technology, Mazda of Clear Lake is one of the most technologically progressive dealerships in Houston or the state of Texas for that matter.  With Mazda's constant improvements in car technology, it only makes sense for Mazda of Clear Lake to continually improve the rest of the buying process through improved technology.

“We are very excited about all of the new technology coming out that will help us sell more Mazda’s,” added Martin.  “We like being able to help customers using the same technology they use every day.”

Not only has Mazda of Clear Lake become more tech-savvy, they have also embraced social media as one of the top Mazda dealerships in the Houston area on Facebook. Visit www.fb.com/MazdaofClearlake.com to see for yourself!

About Mazda of Clear Lake:

Mazda of Clear Lake is a new and used car dealership that proudly provides service, parts, selection and customer service. For more details please contact the dealership at 866-639-6293 or visit online at www.MazdaOfClearLake.com.

Mazda of Clear Lake is located in Webster, Texas and serves the greater Houston and Galveston areas including Sugar Land, Houston Heights, Memorial, Downtown Houston, Bellaire, River Oaks, West University, Montrose, The Woodlands, Midtown, and Humble.

Become a fan of Mazda of Clear Lake on Facebook to stay up-to-date on the latest and greatest Mazda news and specials at www.facebook.com/MazdaOfClearLake.com.

# # #

Mazda of Clear Lake is proud to be a part of the Clear Lake, Webster and NASA communities. We will work hard to make your Internet shopping experience the best.