Sahraoui began her designs in Marseilles by planning the collection then went to Dubai, and China for a month to meet with her team of seamstresses, artists, and production team to develop the line. In Guangzhou and Hong Kong, Saharoui worked on 15 cocktail dress styles at the factory of Tony Zou who she has worked with on fashions for eight years. She also worked closely to finalize the designs with Reign Rao who’s team put developed the patterns for many of the collection’s looks. In Shanghai, she worked with Amy Lee that contributed her mix of influences from Europe, America and Chinese culture and there will be several looks in this collection from this collaboration. Next year Sahraoui and Lee plan to expand the collaboration with XELA Shanghai designed for the woman in Miami, Morocco, and Marseilles but also for the woman on the edge of fashion in Shanghai.
The final leg of the this experience ended where it all began for Sahraoui, in Morocco. The sir name Sahraoui is Arabic for Sahara and Nora’s family is known throughout Morocco. She was in Marrakech and Agadir to spend time with family, attend a wedding, and to revitalize her roots with her many relatives. She then went to Bouchane, a small desert village near Agadir, which is the homeland of her mother. She wore the tradition clothes that women in her family have worn for generations. This is the foundation of whom she is and the well from which she has created XELA Fashion.
For the debut of the 2012 line, Sahraoui will be supported by family and friends who will travel from France and Morocco to lend their support. In addition, Sahraoui has just been informed that the Minster of International Commerce from Morocco will attend the event to represent the support of the Moroccan government in sharing of their culture through fashion.
Sahraoui is now in Marseilles with family and friends and observing the Ramadan. Ramadan is a very spiritual time where family is drawn together, faith in God is celebrated, and the foundation for the for the future is set. It is with this foundation and positive outlook that the collection is coming together.
In Miami this October, the fashion world can expect to see a truly authentic designer. One who designs for who she is and not for what others want to see. The XELA Fashion 2012 collection is sure to inspire and reflect the independent and confident spirit of the designer and of all women who will wear the fashion forward styles.
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About XELA Fashion:
The XELA woman conveys an attitude of boldness and confidence. She is the woman who turns heads as she enters the room. XELA Fashions! are designed with this woman in mind by French Moroccan Designer Nora Sahraoui. Whether for a night out on the town or for a formal gala, XELA Fashion provides the bold styles to make her the star of the night. XELA un jour…..XELA toujours.
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