Plans are to develop a network of city-based websites with interesting and educational content about the specific product or service the consumer is searching for.
BP Marketing & Consulting founder, Brad Benner states “The idea is to make it simple for people to find any service they need, quickly, and then learn something helpful about it prior to actually making the purchase.”
He uses http://locksmithrichmondva.net as an example and explains “By simply entering a service, city, and state you will find several providers for that service plus information about that industry, or what it takes to be certified in that industry, or ways to avoid a scam artist in that industry.”
The company has recently created several sites like locksmithrichmondva.net and hopes to unveil many more in Richmond and all across Virginia. Mr. Benner is expecting visitors to post comments, helpful tips, and requests on these sites and create active discussions about these industries. This will ensure advertisers maintain an excellent customer service record as well.
Competition between local business owners that advertise on these sites should be also good for consumers by keeping prices competitive. This would again deter scams by educating the consumer with the knowledge of “fair market” value. “When someone is armed with the proper knowledge, they can make an educated buying decision and therefore keep the business honest in the process”, said Mr. Benner.
BP Marketing & Consulting is a “marketing solutions” provider for small business and entrepreneurs offering expert internet marketing consulting, web design, and marketing strategies. BPM&C specializes in helping businesses create and maintain local websites with ongoing Search Engine Optimization (SEO), Local SEO, and internet marketing campaigns. To see this example go to http://locksmithrichmondva.net or contact Brad Benner at 703-831-7070 or http://bpmarketingconsulting.com