PRLog - Aug. 19, 2011 - DURANGO, Colo. -- Bozeman, Mont. –Teko Socks announced today the hire of Pacific Outdoors, Inc. for sales representation in the Northwest markets, including Northern Calif., Ore., and Wash.
Greg Letts, principal for Pacific Outdoors, Inc., has been an award-winning representative in California and the Northwest for 14 years with his own agency, Pacific Outdoors, Inc. and previously for Specialty Reps West. Letts has an abundance of experience in the industry, serving as a retailer for nine years both with his own small specialty shop and in a management role with a large retail chain. He currently represents GSI Outdoors, the Brunton Outdoor Group, and others, in addition to Hyalite Equipment.
“I look forward to this new opportunity with Teko. I have followed (and worn) the brand since the company’s inception and they have proven to be high performing, durable socks, ” says Greg Letts. “The fact that they are made with the most stringent environmental standards also helps to differentiate the brand and make them a stand-out performance sock for the outdoor industry.”
“As Teko continues to build out its sales force, we also continue to deepen our commitments to our retail partners,” say Greg Garrigues, president Teko-USA. “Teko continues to revolutionize the performance sock category and we have exciting new product launching that continues to bolster our Merino and Recycled Poly multi fiber story. We support this with solid POS initiatives and a strong rep force that will maintain our momentum and arm our retailers with the support and systems they need to continue their successes with Teko sales in their stores.”
To contact Greg Letts please visit www.pacoutdoors.com.
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About Teko Socks
Teko socks launched in 2004 with a core goal in mind: to create the best socks on the planet that are also the best socks for the planet. With that mission guiding the way, Teko has been a truly innovative leader in the category, creating both performance and sustainable socks. The company has valued a balance between performance and reducing their carbon footprint, and continues to lead the industry not only through its sustainable manufacturing and sourcing, but also by innovating wool as a performance fiber with these incredible wool blends, such as their recycled tekoPOLY fiber is made from 100-percent post-consumer waste, like plastic bottles.
Teko socks are knitted in the U.S. using 100-percent wind-power, and the offices are powered by solar. Read more about Teko Socks at http://www.tekosocks.com and Hyalite Outdoor Group at www.hyaliteoutdoorgroup.com