Socialite Ru, owned by Flora Garber and Allison Aronov, has an on-line
subscriber-based audience of close to 5,000 and another 25,000 subscribers
who receive the physical publication. Together with Lux Liaison, they advise and
organize itineraries for the niche audience they cater to.
“We have a very demanding audience. Many of them have second homes in the
US and would like to be more engaged on a social level. We also have a high
demand from our clients in Russia who come to us for advice when traveling to
the US, especially during the summer months—the peak travel season for
athletes and celebrities. The luxury brands Altima represents and the high
quality events they deliver are perfect for our discerning audience,” says
Altima and Socialite Ru have been working together on special projects during
the past two years. The success of their joined efforts was initially evidenced
during the summer of 2010, which began as an unusually slow summer for Palm
Beach County. “The partnership with Socialite RU offered us a great opportunity to introduce The Breakers to the emerging market of affluent, high net-worth Russian travelers, and to drive business during opportunity time frames during our summer season,“ said Christophe Dagassan, Director of Leisure Sales for the Breakers.
Our readers want to be more active in the communities they reside in or visit,
but in many cases they don’t know how. We inform them of events, destinations
and venues they should attend. Most had never been to Palm Beach until we
took them there. Now they love it,’ said Allison Aronov, President of Socialite
What this partnership means to luxury brands and venues
Altima’s clients will be at the forefront of Socialite RU and Lux Liaison’s
subscribers. Socialite and Lux Liaison will use Altima’s calendar of events, ACC
website and newsletter to keep their audience updated. In addition, Socialite RU/
Lux Liaison will offer Altima’s clients ‘preferred’
cultivate relationships and reinforce their exposure to the niche audience they
“These dynamic women were instrumental during the challenging period we
experienced a couple of years ago in Palm Beach. They came to the rescue
when we needed to sell tables and bring a qualified audience to a fundraiser or
Grand Opening. They have unparalleled access to an ultra high net-worth
audience, but more importantly they are hands-on and available. Ekaterina,
President of Lux Liaison accompanies her clients, makes introductions and
ensures the event runs smoothly, “said Maribel Alvarez, President of Altima
Altima recently launched its subscriber-based social media platform http://www.altimacclub.com and joined venture with Saxton Public Relations Group, http://www.saxtongroupltd.com based in New York.
Altima’s affiliation with Socialite Ru and Lux Liaison is the most recent development resulting from clients requesting access to their particular market.
About Altima International
Altima International Inc. was founded by Maribel Alvarez in 2000 and began as a
boutique concierge firm based in Palm Beach’s Worth Avenue, yet catering
exclusively to a network of wealthy and powerful individuals from across the
globe. The personal relationships resulting from Alvarez’s international
background and education triggered Altima’s transition into a boutique
international Private Relations© firm. Within one year of operation, Altima was
representing luxury brands and private financial institutions at events in Gstaad,
Monaco, Marbella, Geneva, Lyford Cay, Aspen and the Hamptons.
Clients such as the Related Group of Florida, Emilio Pucci, Graff Jewelers,
Vilebrequin, Castiglion del Bosco, Institut Le Rosey, Gstaad Palace, Harry Winston, Royal Bank of Canada and others utilized Altima’s network to help build their clientele.
After 15 years of catering to the luxury market, and given the globalization
resulting from the internet, Altima International launched Altima Connoisseur
Club (ACC), a subscriber-based social platform which offers cost effective and
result-driven 'Affinity Marketing' strategies for luxury brands and service
companies who desire continuous exposure to Altima's wealthy international
Please log on to http://www.altimacclub.com to experience what we have to offer.
# # #
Altima provides strategic relation and marketing services for high-end luxury brands, premium service companies, charitable foundations and real estate developers.