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Follow on Google News | Ford Introduces Capped Price Servicing For All ModelsFord Australia is providing customers with peace of mind by introducing capped price servicing on its Ford vehicles.
By: Ford Australia The program also offers 12 months myFord Standard Roadside Assistance for retail and small business customers for eligible vehicles myFord Capped Price Servicinghas an integrated Ford website that not only provides customers with the maximum price for an individual service at participating authorised Ford dealers but also reinforces the value proposition across the whole range MELBOURNE, Australia, 04 July, 2011 In a Ford Australia first, myFord Capped Price Servicingis available on all Ford cars built from 2007 and up to six years or 105,000km – whichever occurs first. The program means Ford owners will know with certainty the maximum amount they will pay from one logbook service to the next, no matter which participating Ford dealer they use. It is designed to reinforce the value proposition that servicing a vehicle with a Ford dealer represents great value for money. For example, the maximum amount a customer who owns an FG Falcon six-cylinder would pay at a participating dealer for a A (minor) logbook service (15,000, 30,000, 60,000, 75,000 or 105,000 km) is $255, which includes 12 months myFord Roadside Assistance (RRP $90). Given many Ford cars have 12 month/15,000 km service intervals, this represents fantastic value for money. Customers will also be able to check out in full myFord Capped Price Servicingterms and conditions at the integrated website www.ford.com.au/ Vehicles eligible include: Fiesta – WQ, WS, WT Focus (http://www.ford.com.au/ Mondeo – MA, MB, MC Falcon – BF, BF FPV, BF MkII, BF MkII FPV, BF MkIII, FG, FG FPV Escape – ZD, ZC Econovan - JH Territory – SY, SY F6X, SY MkII Ranger – PJ, PK Transit – VM Ford Australia General Manager, Customer Service Division, Stephen Kruk, said Ford dealers and customers welcomed the program. "The service industry is changing at a rapid pace and more manufacturers are embracing the concept of capped price servicing," Kruk said. "To reinforce the value of trust, customers now expect this level of certainty from our dealers." myFord Capped Price Servicing is an important strategy that fits well with the company's overall "Feel the Difference" brand message, he said. Ford Australia worked hard with its national dealer network to develop the program, Kruk said. "From the outset, it was designed to be transparent and easy to understand," As part of the programthe records from all logbook services undertaken by a Ford dealer will be recorded in the Ford computer system. This will allow all car dealers (http://www.ford.com.au/ "Continuing to service your vehicle within the Ford network adds value to your vehicle," Kruk said. "It also means that even if you lose your service book, our Ford dealers will be able to access your service history if it has been completed in the Ford network." Such security is important both for Ford owners and future prospective customers, he said. "Imagine not having a full service history when it came to trade-in time? With our system, once your service record is entered into the Ford computer system, our customers – and any future Ford customer buying that vehicle - will have peace of mind that Ford has a log of the vehicle's service history." This information is only available to Ford dealers. "Finally, if for some reason your vehicle requires upgrading because of an outstanding campaign or recall, only Ford dealers have the computer systems, equipment and training to complete and record this as part of the logbook service." Details of myFord Capped Price Servicing for each scheduled service up to 105,000km is available at www.ford.com.au/ For further information, please contact: Public Affairs Director: Sinead McAlary T: (03) 9359 8498 M: 0412 254 388 E: smcalary@ford.com Product Communications Manager – Passenger Vehicles: Justin Lacy T: (03) 9359 8486 M: 0439 009 856 E: jlacy4@ford.com Product Communications Manager – SUV & LCV: Peter Fadeyev T: (03) 9359 7481 M: 0428 012 747 E: pfadeyev@ford.com Brand Communications Manager: Neil McDonald T: (03) 9359 7803 M: 0419 563 704 E: nmcdon11@ford.com # # # About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes affordable small cars (http://www.ford.com.au/) End
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