In 2004, Matt and his wife Andrea opened Serenity, a full-service day spa voted Best Day Spa and Best Customer Service business in Summit County, Colorado, in its first year of operation. Three years later, they opened Splish, an environmentally friendly and socially responsible hair salon. In 2008, heeding the telltale signs of the downshifting economy, the couple sold Serenity to focus on franchising Splish. In an effort to grow the company, Matt began looking at failed, closed salons. Noticing that the majority were owned by hairstylists, Matt and a team of industry experts established MAKE It Education, featuring a half-day class called Business Brains for the New Hair Salon Owner.
Designed to reduce salon failures by providing commonsense and applicable business knowledge to cosmetology students and anyone dreaming of owning their own hair salon, MAKE It Education teaches existing salon employees what goes into building and operating a salon. As Matt says, “Cutting and coloring is a far distance from owning and operating!”
In this exciting and groundbreaking interview with MASTERS host Winn Claybaugh, Matt shares his commonsense steps for business success in the salon and any industry during tough economic times.
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The monthly MASTERS audio program features interviews, success secrets, and business-building presentations by the absolute best leaders in and out of the beauty industry.