Free UK payday loan comparison service set to launch

PRLog (Press Release) - Aug. 18, 2011 - Payday loans are becoming an increasingly used commodity within the UK.  There are several lenders competing for this lucrative business, but it can be difficult for consumers to shop around for the most appropriate loan for their individual circumstances.  PaydayAdvisor.co.uk is being created to make it easy for customers to find the right loan for them.  By entering a few basic details about the loan they want, the loan advisor tool can tell the customer which would be the cheapest lender, saving them time and money.
The site also offers impartial information about payday loans.  Whether they’re thinking of taking a loan or have run into difficulties with one, there’s information to help.
Matt Collins (21), founder and owner of the website, said “There is far too much confusion and half truths fed to customers.  We aim to be the ‘Honest Joe’ within this market.  By offering free and impartial advice, we are giving the power of choice back to the consumer”
PaydayAdvisor.co.uk is free to use.  There aren’t any sales pitches as they believe consumers will be able to make their own informed decisions.  The website is set to launch in August 2011.