L.A. Spas Appoints New Vice President Of Sales, North America

L.A. Spas appoints Robert Durrua as vice president of sales, North America. Durrua is a seasoned spa industry executive with more than 25 years of experience.
 
Aug. 17, 2011 - PRLog -- ANAHEIM, CA — August 17, 2011 — L.A. Spas, Inc. announced the appointment of Robert Durrua as vice president of sales, North America.  Durrua, a seasoned spa industry executive with 25 years of experience, will assume responsibility for the strategic leadership and direction of all sales personnel and functions in North America.

    “Durrua is eager to get out into the field and work with our sales team and dealers,” said Brad de Koning, president and CEO of L.A. Spas. “We are confident in his ability to spearhead L.A. Spas in our commitment toward driving sales and expanding our market share throughout North America.

    Durrua began his career on the retail sales floor where he spent five years as a sales manager for a successful hot tub retailer in New Jersey.  For 12 years, Durrua served as a regional sales manager for two of the industry’s top spa manufacturers and was awarded “Regional Manager of the Year” five times.  Durrua authored several sales training books, produced a series of retail sales training workshops and personally trained more than 1,500 industry sales professionals from around the globe.

    Recognized for building high-performance sales teams and developing long-term client relationships, Durrua sees tremendous potential with L.A. Spas.  

    “I am looking forward to leveraging L.A. Spas’ rich heritage of 35 years and well-known brand,” said Durrua. “Our mission is to build brand leadership by providing the best price-value proposition throughout the breadth of our products as well as consistent high-value services to our clients.”

About L.A. Spas
Based in Southern California, L.A. Spas designs, manufactures and sells a wide array of portable hot tubs and swim spas that exceed every consumer’s needs.  In addition to designing award-winning hot tubs, the company builds more than 30 different California Redwood gazebos.  L.A. Spas’ premium products, which now include the revolutionary In-Fit™ swim spa, are sold by leading retailers in more than 35 countries around the world.
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Tags:Los Angeles, Spa, Hot Tub, Manufacturer, Gazebos, Sales, L.A. Spas, Portable Hot Tubs, Swim Spas
Industry:Spas
Location:Los Angeles - California - United States
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