Users are taking fewer synthetic ingredients and opting for natural and organic foods, functional beverages, and natural supplements. The media has focused people's attention to scientific developments in the health and nutritional field and the nutraceutical market has benefited immensely from this greater consumer awareness. However, the media has also incessantly called for stricter regulations, hence making the demand for commodities fluctuate greatly.
The largest nutraceutical producing companies in the United States are Archer Daniels Midland, Cargill and Solae, a subsidiary of DuPont. The sector has a massive growth potential, and in spite of the global economic downturn and its significant impact on consumer spending, there still appears to be cause for optimism. Demand in the US is forecast to reach over $4 billion by 2015.
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