This major NETELLER service upgrade is designed to increase active member conversions by nearly 50% and will be delivered via a number of software updates over the summer. The most significant updates have already been released including a redesigned public website, revised sign-up including Facebook passporting, and most importantly an all-new user experience for the NETELLER service itself.
Inside the NETELLER service, the most up-to-date thinking has been used to design new workflows that drive higher task completion by members, such as funding, card applications, bank registration and account limit increases. A number of new languages have been added to improve the user experience and conversion rates for foreign speaking customers. Additionally and as required from time to time we have implemented new security features including enhanced fraud prevention tools to ensure the continued protection of our clients.
Other enhancements which have already been delivered are the integration and embedding of leading back-office applications such as Adobe Test and Target, ThreatMetrix fraud management and Income Access affiliate management to improve both insight and operational performance.
A number of further releases over the summer will increase the global reach of the service and streamline the deposit process to improve conversion rates and improve the likelihood of funding the NETELLER account successfully. The releases also include the delivery of an upgraded deposit section (with over 40 new local deposit options), support for 5 new currencies and the opening up of a number of new serviced countries.
Danny Chazonoff, Optimal Payments’ Chief Operating Officer, commented: “This major upgrade to NETELLER demonstrates our continuing commitment to both innovation and our consumer eWallet business. With our stunning new user-interface and local in-country options, I believe we now provide the best customer experience on the market. It is great news for our customers”.
Notes to Editors
Images of the new user-interface are available at http://www.optimalpayments.com/
Following the acquisition of the Optimal Payments business earlier this year, the Company has been targeting improvements for customers of all of its service lines; in June 2011 the Company announced its new NETBANX 6 payment processing service and this NETELLER upgrade marks another major milestone. Many of new capabilities available through this NETELLER upgrade are already in production and available to all customers. The remaining features will be delivered over further consecutive monthly releases.
# # #
About Optimal Payments Plc
Trusted by businesses and consumers in over 180 countries to move and manage billions of dollars each year, Optimal Payments Plc is the leading payments company offering a true alternative to banks and card schemes. Merchants use the NETBANX® processing service to simplify how they accept and settle card, direct-from-
Optimal Payments Plc is quoted on the London Stock Exchange’s AIM market, with a ticker symbol of OPAY. Subsidiary company NETELLER (UK) Ltd is authorised and regulated as an e-money issuer by the UK’s Financial Services Authority (FSA).
For more information visit www.optimalpayments.com or subscribe at www.optimalpayments.com/