In addition to regular coupons, CoupSmart created two new coupon formats - Birthday Coupons and Social Sharing Coupons - that leverage the social graph on Facebook. Each coupon is also uniquely track-able to create a fraud-proof system for restaurants. Birthday coupons allow merchants to automatically send a coupon to their fans on their birthdays without having to manually track the dates.
Social Sharing Coupons allow merchants to create a coupon that is only available to fans who share the coupon with their friends. For example, a user may have to post the coupon on their Facebook wall where their friends can see it before they get the coupon. This helps coupons to spread within social networks so merchants gain more exposure, fans and ultimately sales.
“In addition to helping businesses create and share coupons online, we wanted to create coupons that leveraged the social connections that people have on Facebook”, said Blake Shipley, CEO of CoupSmart, “Our customers love the social sharing coupons because it encourages fans to share the coupon with their friends. This increases the reach of the coupons and helps companies grow their business through the Facebook social network.”
With over 750 million people on Facebook and 50% of them logging in every day, marketers can’t afford to ignore Facebook to connect with their customers. Facebook users have shown that they want to connect with brands and businesses with 88% of people on Facebook connected to at least one business page. Facebook is a tremendous opportunity for businesses, and many businesses are seeing results from connecting with fans on Facebook and running coupons.
The CoupSmart coupon platform is now available for businesses to start using for free, and it takes only minutes to start running a coupon on Facebook. Premium accounts and Birthday Coupons are also available for a low monthly investment.
Based in Cincinnati, Ohio, CoupSmart’s patent-pending technology has been used by businesses around the world to measurably increase sales inside their stores from the web, mobile web, and social media.
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CoupSmart is a marketing platform that helps businesses of all sizes find new customers and increase customer loyalty through social media.