In her new role, Melissa will leverage Brand Integrity’s consulting and software solutions including Potential PointTM 5.0, the company’s experience management software, to help clients improve employee experiences and gain more loyal customers.
“Melissa’s strong strategic thinking and analytical skills are a proven asset to the Brand Integrity team,” said Gregg Lederman, CEO. “Her knowledge of experience management best practices will be essential to helping our clients close the gap between the brand, business strategy, and the employee and customer experiences that bring them to life.”
A Rochester native, Melissa joined Brand Integrity in early 2009 as Office Manager, Executive Assistant.
About Brand Integrity
Brand Integrity offers consulting and software solutions that help companies define their brand, align and engage employees, and create greater accountability for delivering consistently positive customer experiences and generating increased customer loyalty. Headquartered in Rochester, NY, Brand Integrity is a privately held company. For more information, visit www.brandintegrity.com.