Since then the range of Swemee’s offerings increased significantly, and now counts up to a hundred promotional items. However, now the company wants to go back to where it all started from. Urte Pudzemyte, Managing Director at Swemee, explains the details: “With fall approaching, and rainy season being just around the corner, we decided to go all-in with what appears to be the most sensible move right now. Bicycle seat covers have already proved to be great advertising tool for companies, it is very visual and bright, at the same time it helps people as wet bike seats are a constant problem for those who use bikes on day-to-day basis. Our goal for now is to target world’s top biking cities.”
According to Virgin Vacations, among the top biking-friendly cities are, from top to bottom, Amsterdam, Portland (Oregon, USA), Copenhagen, Boulder (Colorado, USA), Davis (California, USA), Sandnes (Norway), Trondheim (Norway), San Francisco, Berlin, Barcelona, and Basel. Swemee’s plans are to contact municipalities of those cities and offer their products directly to them as municipalities have better access channels to local businesses. Targeting foreign destinations, Swemee is not forgetting about its primary location of operation. The company hopes to get an attention of Swedish cities with high student population such as Uppsala, Lund, Umea, and Jonkoping.
Swemee specializes in the field of creative marketing. In addition to supplying businesses and organizations with customizable promotional products, Swemee also offers event management services. What helps the company to stand out from the crowd is its fresh view on marketing and personal approach to each customer.
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