CareerToolKits.com Maximizes Brand Image with Social Media

Aug. 15, 2011 - PRLog -- Social media has opened up a new branch of marketing for businesses all over the world; in the last few years, social networking websites have allowed companies to maximize their visibility by creating accounts meant to increase their following and connect with clients, potential clients, and other industry professionals alike. CareerToolKits.com, a website that offers information about popular careers, has recently utilized the tools provided by social media to maximize its brand image.

Creating a positive brand image is one of the most important marketing tasks in today’s economy, as consumers often choose to do business with companies that they trust and feel are accessible. Social media networking has enabled companies, like CareerToolKits.com, to enhance their brand image by utilizing their networking functions to reach individuals in an unprecedented way.

“Social media has become an important part of our marketing strategy,” commented company spokesperson Jennifer Charleston. “We have seen how other companies have utilized websites like Facebook and Twitter and have implemented new social media procedures to ensure that everyone has access to the great information that CareerToolKits.com provides.”

CareerToolKits.com has recently embarked upon a campaign that is focused on two of the most popular social networking websites on the Internet: Facebook and Twitter. With millions of active users, these two websites have become staples in the marketing plans of companies around the world.

The unique possibilities that social media offers have enabled CareerToolKits.com to reach out to the industry and its clients in a new way. Through networking with other industry leaders and providing valuable information to the public about the services that CareerToolKits.com provides, the company has been able to augment its positive image while establishing valuable connections with others in the industry.

“By using a more active social networking strategy,” said Charleston, “we have been able to increase the interaction that we have with others in the same field. Additionally, we have been able to provide useful information to our followers through the connections we have made with other professionals, including recruiters and resume writers. All of this information can contribute to the overall success of new job candidates, which is the overall goal of CareerToolKits.com. Ultimately, we want to help people find the right job and prepare to succeed in it.”

Interested individuals are encouraged to “like” the CareerToolKits.com Facebook page and follow @careertoolkits on Twitter.

ABOUT:

Founded in August of 2008, CareerToolKits.com is a comprehensive resource that provides information to individuals looking to start a new career. Whether these individuals are new graduates or are professionals considering switching careers, the information pertaining to educational requirements, salary averages, and work environments is valuable to anyone taking a career change into consideration.

As the primary website of the company, CareerToolKits.com houses a variety of statistics and details pertaining to a wide array of careers; however, the company has also launched several satellite websites that delve into more detailed accounts of the job descriptions of particular careers.

CareerToolKits.com can be found online at www.careertoolkits.com. Individuals with questions regarding CareerToolKits.com can email their inquiries to question@careertoolkits.com. Interested persons are also encouraged to visit the CareerToolKits.com Facebook page (http://www.facebook.com/careertoolkits) and follow the organization on Twitter (http://twitter.com/#!/careertoolkits).

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