(and Gum is chewing away the competition)!
With Halloween just a few months away, I thought today would be the perfect time to post about the best selling candy products/brands in the United States. As I’ve learned in the past by sharing the best selling soda and best selling beer lists, this information can often be notoriously hard to track down. Fortunately for us, Business Week recently featured some information on the best-selling candy in the United States. Any surprises for me on this list? One big one: Americans LOVE gum. Love it! Different gum brands made up 5 of the top 10 spots in total sales and 9 of the top 25 (PLUS tic-tacs and ice breakers made the top 25). When I started looking for this information, I wasn’t counting on gum being such a major player.
Since this list is inspired by Halloween (and I’m not aware of people regularly giving out gum to trick-or-treaters)
I present to you the top ten best-selling non-gum candy brands in the United States:
M & M’s – $673.2 million
Reese’
Hershey’
Snickers – $441.1 million
Kit Kat – $198.9 million
Twix – $172.4 million
Twizzlers – $158.1 million
Skittles – $150.2 million
Dove - $144.8 million
3 Musketeers – $138.4 million
(Sales data is from IRI research company and is for the 52-week period ending on August 6th of this year)
~Just missed the cut: Starburst, Milky Way, Butterfinger and Hershey’s Kisses.
~For those curious, the top gum brands are:
Orbit, Trident, 5, Stride, Extra, Eclipse, Trident White, Dentyne Ice and Orbit White
Any surprises? Any candy you thought would be on the list that isn’t?
Anything clock-in higher on the sales list than expected?
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Established in 2005, Marketing Xocolate International Corporation (MXI-Corp) is the world leader in natural antioxidant products with a particular focus on healthy, dark (and now milk) chocolate products. All MXI Corp products are focused on potent doses of delicious, antioxidant-
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