Justin's first contribution is an article explaining the reason for the current ineffectiveness of Strategic Communications. Observing that current approaches to strategic communications uses Social Media as an ancillary communication channel, Justin explained that the fundamental mode of information dissemination has changed from traditional Main Stream Media to Social Media. Thus, unless organisations re-structure and place Social Media at the epi-center of their communications strategy, any communication strategy will be ineffective at best and damaging at worst.
Justin's selection as a Guest Contributor to Icon Media Group's professional blog is a recognition of Justin's thought leadership in the area of crisis communications and his contributions to the industry as a whole.
Icon Media Group is a full service, communications consultancy, delivering Purposeful; Integrated and Uncompromising communication solutions. As experts in Communications Strategy, Icon Media Group empowers enterprises with Total communications capabilities to prepare for and to best manage tomorrowʼs communication challenges, from Strategy to Execution.
CW Fong & Associates looks forward to a mutually beneficial working relationship with Icon Media Group in serving the communication needs of businesses.
For clarifications and enquiries visit http://www.cwfongandassociates.com.