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Follow on Google News | Incorporating Customer Insights into Competitive Intelligence AnalysisOn September 21, Craig McHenry of Pfizer Nutrition, shares how to integrate customer insights into competitive analysis at the Strategic and Competitive Intelligence Professionals’ (SCIP) New Jersey Chapter meeting.
By: SCIP Topics covered in this session include the concept of customer insights, a typical organization layout designed to focus on customer insights, and ways for competitive intelligence to orient to and enhance the process of creating genuine insights. The audience will be encouraged to come and share their views and ideas on using customer closeness and insights to make competitive intelligence even more relevant in their organizations. Held at the PSE&G offices (Newark, New Jersey) on Wednesday, September 21 from 5:20 pm to 7:30 pm, this session is part of SCIP’s multi-chapter eLearning webinar and networking chapter meeting series, exclusive to onsite attendees. Cost is $10 for a SCIP member, $20 for a non-member, and light refreshments will be served. For additional information please contact Robert Bugai, SCIP NJ Chapter Chair, scip1330(at) About the speaker Craig McHenry is currently Director in Specialty Care Market Analytics in charge of Competitive Intelligence for the business unit. He began his career in pharmaceuticals when he joined Wyeth (formerly American Home Products Corporation) About Strategic and Competitive Intelligence Professionals (SCIP) With members in over 70 countries, SCIP (formerly the Society of Competitive Intelligence Professionals) # # # SCIP is a global non-profit membership organization providing education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence. Started in 1986, today SCIP has members in 70+ countries. End
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