Best Value Expos Executive Director, Shane O’Sheeran spoke about how and why the new strategic alliance between SpaClique’s iExpos and BVEs Spa & Salon Expos came about. O’Sheeran stated: “One of the things that makes this alliance so powerful, and important for the industry is the clear understanding Brian, (Brian Cunningham, president of SpaClique) and I share about the realities of doing business in the new 21st century economy! We both realize that every level of B2B relations, whether done face-to-face or electronically are by necessity changing…evolving. A key brick & mortar example of this change and a driving force for us is that with few exceptions attendance numbers are down and trade professionals are traveling cross-country to attend all the big national shows less and less, in frequency, distance they are willing to travel and time and budgets they have to expend: This fact continually challenges the value and ROI for participation in all those larger more costly events, for both exhibitors and attendees! Both our business philosophy’s and our company’s mission statements (established separately and at different times) address this issue and a wide range of others the industry faces. Together our alliance provides multiple-platform solutions for every aspect of B2B relations and doing business in the new 21st century environment!”
Brian Cunningham, President of SpaClique offered an overview of what the new alliance offers to assist and ensure long-term profitability and success for both industry vendors and all the facilities they supply and service. Cunningham explained: “When introducing the virtual trade show concept to others, we sometimes get the comment that virtual trade shows will never replace brick and mortar events. I always respond that we totally agree and doing so has never been an objective. This is exactly what makes the new alliance not only such a powerful sales, branding and marketing resource for the market but the perfect melding also affords our industry the best of both worlds, thru face-to-face and virtual platforms! There will always be a need to meet in person, because of the level of communication there that will never be replicated in the virtual world, however it can certainly be enhanced and extended to a whole new level through the virtual world… and that is exactly what we are going to accomplish with this alliance!”
Cunningham Continued: “Spa iExpo is the next logical social media step to follow Facebook and Twitter. What we bring to the partnership with SSE is our virtual on-line events and conferences, which are the perfect complement to SSE. We extend the value of these focused events with a 24x7 global reach via our powerful Spa iExpos. Together we offer the vendor and product sourcing, networking and educational / informational opportunities for vendors and industry professionals alike that not only compliment each other but complete the full circle of options for doing business together in our new economy!”
Outstanding Value Propositions
The strategic alliance between SSE and SpaClique will allow the bundling of on-line and in-persona exhibitor and attendee service. Exhibitors will be able to extend their relationship with attendees to and from the virtual world. A relationship started in person on the SSE trade show floor can be picked up later on-line via Video Chat conference in the Exhibitors Virtual Spa iExpo booth. The Spa iExpo floor then becomes a 24x7 directory where the exhibitor is represented with the latest in web multimedia technologies.
The Spa and Salon expos and Spa iExpo share much in common. They both are about networking, relationship building and business education and information but just as importantly they are for buyers to be able to source any and all beauty, health and wellness products...every type and category of spa and salon products, supplies, equipment, furniture, business tools and services, as well as any décor, esthetic indoor or outdoor products for the business, along with anything else spa and salon professionals need for their full range of services and goods, operations and business in general. This includes for both in-house use, customer amenities and merchandise for the spas, salons and others to sell to their respective customers.
The all-inclusive group of buyers Spa iExpo and Spa & Salon Expos both serve includes: Styling & beauty salons, all spa segments… resort, destination, day, medi & medical, salon-spas, eco & organic, health, fitness, wellness & aesthetics centers, as well as tanning salons, premium massage parlors, boutiques & specialty shops, beauty supply stores, health & nutrition stores, along with industry organizations & schools of every type that use & buy product. Trade professionals SSE and iExpo events serve include: Owners, operators, directors and managers for all the above, as well as estheticians, massage therapists, stylists, beauticians, cosmetologists, manicurists/
For information please contact: Brian Cunningham, President - SpaClique.com - (678)-418-6523 Brian.cunningham@
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Best Value Expos LLC, is a Nevada based national trade show company and parent company to the Spa & Salon Expos - And SpaClique.com is the online, virtual and social media leader in the spa community connecting and representing all sectors and stakeholders in the spa industry!