Amazing Online Glasses Success Story - From Bushey bedroom to Blue Chip Boardroom!

Aug. 12, 2011 - PRLog -- In the space of 2 years, entrepreneur David Cregor’s new start-up has made stellar progress.   From inauspicious beginnings in David’s spare bedroom in Bushey, Watford  in 2009, SpecsPost has quickly established itself as a market leader in internet and mail order prescription glasses.  The business now operates from a dedicated office and workshop unit in Watford Business Park.  

As well as securing the contract to deliver The Daily Mail’s Readers Offers for prescription glasses, SpecsPost has an enviable list of corporate blue chip clients including HSBC, First Direct, Barclays Capital, Ford and Cable and Wireless.  Cregor put’s his success down to a combination of vision, persistence and SpecsPost’s strategy of dual online and offline marketing and merchandising.

“From the outset of the financial crisis it became clear to me that household budgets were going to be seriously squeezed and people from all walks of life would need to save money across the board”

“My aim has been to offer the same quality frames and lenses as the high street, but at significantly cheaper prices. I wanted to make even the cheapest high street opticians look expensive.  We now offer high quality glasses complete with prescription lenses from £10.  We don’t do hard sell and we don’t do 2 for 1’s; Just no nonsense, great value eyewear. In a nutshell we offer our clients high quality cheap glasses."  

Cregor has been amazed by how quickly word of mouth has spread and how the Watford location has proved a huge and unexpected plus.  Over the last year, our workshop has received a steadily increasing flow of customers from all over the UK.  “We’ve had loads of people turning up at the door on recommendation from a friend or family member – they just pop in on spec on their way into London.  The easy links with the M25 / M1 have proved a huge boon and this has become so regular that we have now set up a frame display area so that we can sell direct to the public! For an internet glasses business this is Ironic but profitable! “

The other big suprise for the SpecsPost founders was the level of sales they are achieving from overseas customers. Canada in particular accounts for a significant percentage of annual sales revenue.  "Our original business plan was ambitious, but focused purely on the UK market.  The overseas sales were purely organic, we believe these are simply a  function of the great prices we offer, underpinned by our 30 day money back guarantee and 12 months fair wear and tear warranty.....  We believe this combination provides glasses wearers with the confidence to try out our glasses at no risk" Charlotte Moore, Marketing and Merchandising Manager.  "It's great to be able to provide a good news story against the wider global picture..... it's also a real joy to be able to save consumers significant money on their glasses when the price of just about everything else is going up!"

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SpecsPost us an online and mail order internet glasses retailer based in the UK offering quality cheap prescription glasses from £10. Based in the London SpecsPost's allows customers to buy cheap eye glasses throughout the UK and overseas, with a particular focus on Canada. SpecsPost also offers an innovate free corporate benefits scheme for companies staff.

Photos:
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