U’Luvka Vodka Wins Twice - Earns Double Honors at Spirits International Prestige Awards

Aug. 11, 2011 - PRLog -- NEW YORK, NEW YORK – The public has spoken and it has chosen U’Luvka.  The Spirits International Prestige (SIP) Awards selected U’Luvka vodka, the super premium vodka renowned for its heritage as the royal vodka of Poland, to win two awards at the 2011 international spirits competition.  U’Luvka’s Magnum took home a Platinum award for its Package Design, while the 750ml bottle received a Silver honor in the class of unflavored vodkas.  The competition enlists consumers to form its judging panel and select winners in multiple categories awarding platinum, gold, silver and bronze prizes. The 2011 SIP competition took place at the Vin de Syrah Spirit & Wine Parlor in downtown San Diego, California, on June 28, 2011.

U’Luvka Vodka (http://www.uluvka.com) and other competing brands rallied their highest quality spirits to compete for the coveted status as a consumer favorite.  The consumer judging panel featured 73 prestigious judges who participated in a blind tasting of 249 global spirits.  Total scores reflected each judge’s rating across three areas: aroma, taste and finish.

“We are extremely honored that U’Luvka Vodka has been recognized by SIP’s panel of consumer judges and presented with the Platinum and Silver awards.  U’Luvka’s message of international friendship fits perfectly with SIP’s mission to leverage and prioritize consumer opinion,” says Colin Asare-Appiah, U’Luvka Vodka, Global Brand Ambassador, The Brand Distillery.

Inspired by the 17th Century Polish Royal court, U’Luvka is conceived as a modern sipping vodka that is firmly rooted in tradition.  A medal winner time and again, it has a deliciously elegant and smooth texture with buttery, sweet, savory and spicy flavors highlighted by an anise-seed freshness and followed by a long vibrant grain finish.
“This is not about who has the best marketing campaigns, which brand has won awards in the past, or who has a local fan base – it is purely about quality,” says Paul Hashemi, executive producer, SIP. “Our judges are the people who rate beverages all the time as they select a spirit on the weekend or evening for their own enjoyment.”
U’Luvka was chosen for its prize by SIP’s carefully selected panel of judges, all of which have no industry affiliation and represent a cross sample of the public.


ABOUT U'LUVKA: Distilled in Poland and distributed globally by The Brand Distillery of London, U’Luvka is a premium sipping vodka with the brand message of “friendship, love and pleasure.” An award-winning blend of wheat, rye and barley, U’Luvka is crafted from a legendary recipe dating from 17th Century Poland. Its name derives from the Polish word for the legless crystal vodka glasses favored by King Sigismund III of Poland and his court.

ABOUT SIP: The Spirits International Prestige (SIP) Awards were created to fill the void that is the current state of international spirits competitions.  The illusion created by massive advertising budgets, celebrity endorsements and lofty judging is old, tired and susceptible to industry bias. There is no better group of advisors for a product than real consumers. The SIP Awards are the first to cut to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.


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