'Whipping' Up Tasty Dishes with Kraft Foods on The Balancing Act Airs on Lifetime TV

Aug. 11, 2011 - PRLog -- Contact:        
Denise Kraft
O2 Media, Inc.
dkraft@o2mediainc.com
(954) 691-1102

Brandutainment™ pioneers O2 Media, welcome Kraft Foods, Inc., as they feature some tasty recipes using their popular Kraft Miracle Whip and Kraft Mayo with Olive Oil brands.  Make sure to tune in August, 11th at 7:00am (ET/PT) as they air on Lifetime Television.   You can also view the show by going to http://www.thebalancingact.com/ba_show_v2/previewVDO_admin.php?id=3016.

Special guest Tracy Sherva, Group Manager from Kraft Kitchens also joins the show.  Tracy, along with The Balancing Act’s host Danielle Knox share some great ideas on using a traditional family favorite-- in fantastic new ways!  “As a mom, food is such an integral part of my life.  It brings my family together, which I love,” says Sherva.

Kraft launched Kraft Mayo with Olive Oil in 2008.  This mayonnaise is made with imported olive oil that offers all the taste of regular mayonnaise-- but with half the fat and calories of regular mayonnaise.

On the show viewers may be surprised to find that Kraft Miracle Whip and Kraft Mayo with Olive Oil can be used on more than just sandwiches and bound salads.  To find out how, just follow the cameras as Sherva  heads to ‘The Balancing Act’ kitchen to whip up some tasty recipes.  She also talks to viewers about how Kraft products offer all the flavor a family desires, whether it’s the bold, tangy taste of Miracle Whip-- or the classic, contemporary taste of Kraft Mayo with Olive Oil.  

“I’ve always loved to experiment in the kitchen.  My mom was not all that fond of cooking so she really encouraged it!  As a busy mom of kids now in their twenties, I know how hard it is to provide great tasting meals and snacks for my family, Sherva adds.  “Appearing on The Balancing Act is a great platform for us to help other busy moms feed those they love. It’s great!”  

For more information or great tasting recipes, visit http://www.kraftrecipes.com.  

About The Balancing Act: The Balancing Act TV show is produced by O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT).  The Balancing Act is America’s premier morning show that’s about women, for women, and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.    

About O2 Media: Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry.  Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television.  The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.  O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™.  Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.  

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. by email at Brandutainment@o2mediainc.com.

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From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.