The firm, which is celebrating its 25th year in business, believes poor quality kitchen cookware is hindering parents from spending time with their family by slowing down the cooking process and causing unnecessary stress. It argues that the reduction in cooking time by using quality non-stick cookware can let parents prepare meals more efficiently, allowing them to spend more time enjoying free time with their children and partner.
Commenting on the issue, Circulon's spokesperson said: "We're noticing more and more that people aren't getting the quality time they need with their loved ones. There are many reasons for this, including working long hours and commuting to and from their workplace. But even when people get home, they're missing out on quality time with their children because they're in the kitchen preparing meals. If that process is time-consuming and stressful, it can ruin entire evenings that should instead be spent having fun together."
Circulon believes that one of the reasons for the problem is that the cookware sets people use are old, misshapen or of poor quality. The firm suggests that, as a result, meal preparation time can take longer than it needs to and is more likely to lead to an unhappy kitchen experience.
"By investing in better quality non-stick cookware, parents can significantly reduce the stress that can be involved in cooking food for the family," Circulon's spokesperson said. "They'll also find that the entire meal preparation process will be much more efficient, meaning they can spend more of their evening doing fun things with their family."
Circulon was launched in 1985 by Meyer and has become a byword for gourmet non-stick cookware ever since. To mark its 25th birthday this year, the business has unveiled a new range of products that are already in high demand. Among the new additions to their website are the 7 Piece Knife Block Set, Circulon Platinum Silver Kettle and the Circulon Elite Hard Anodized Healthy Eating Set, which is proving very popular with families looking to provide better quality meals.
Find out more by visiting http://www.circulon.uk.com today.
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With 25 years of cookware innovations, Circulon is a world-renowned brand of gourmet nonstick cookware engineered to make home cooking fast, easy, healthy and delicious.