Nissan to place QR Codes on Window Stickers - Wikimotive

Aug. 11, 2011 - PRLog -- According to a new study from Dataium, "more consumers than ever before are turning to mobile devices while shopping for their next vehicle." The company found that the amount of auto buyers who accessed an automotive website via a mobile device this past July nearly doubled when compared to 2010, coming in at 8.74 percent. "The growth in mobile usage among auto shoppers over the past year is remarkable and speaks clearly to the American consumer's rapid and ongoing shift to mobile devices to shop for autos," stated Jason Ezell, Dataium president. The report available at http://www.dataium.com/library outlines mobile usage of "in market" auto shoppers by make, model, mobile platform, and website type.

The Environmental Protection Agency (EPA) and the Department of Transportation (DOT) recently unveiled new window stickers that are going to be present on all vehicles starting in 2013. All future window stickers will feature a Quick Response (QR) code, which can be read by the smartphone of a prospective car buyer. Take a look at the new sticker details here - http://fueleconomy.gov/feg/label/learn-more-gasoline-labe...

Nissan is ahead of the game and is the first automaker to implement QR codes in its 2012 model year lineup.
All the 2012 Altima and Sentra display the QR codes - which once scanned with the camera on your phone will take you to a car specific landing rich landing page having all the information you need .

Specific vehicle information, including grade walk, key features and available accessories

• Video based product overviews
• Image gallery
• Incentive offers
• Dealer inventory
• Request a quote capability
• Join mailing list request
• Dealer location support

According to a Nissan Press Release

"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."

"QR Codes clearly offer a competitive advantage and the possibilities are unlimited" says Timothy Martell - founder of WikiMotive  -  a 19 year veteran of the automotive industry. As a thought leader in all facets of online marketing, Timothy has succeeded time and again at identifying game changing trends and applying strategies to maximize ROI for his clients.

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