O2 Media Attends BlogHer '11 to Expand Already Thriving Blogging Community for their National Shows

Aug. 10, 2011 - PRLog -- O2 Media, producers of hit shows ‘Designing Spaces’ and ‘The Balancing Act’ on Lifetime Television attends the Seventh Annual BlogHer event which took place at The San Diego Marriott Hotel & Convention Center, Aug. 5- 6, 2011.  The two-day event which included speakers, panel discussions, sponsored events and celebrity appearances attracted over 3,000 bloggers and 100 sponsors including: PepsiCo, Proctor & Gamble, Ford, Johnson & Johnson, HTC, 3M, CVS, Chase, Hallmark, Dove, McDonalds, Samsung, Glad, Verizon, Snapfish, Pfizer and more.

Building on the momentum of six consecutive sold-out annual conferences, BlogHer '11 was a great forum for O2 Media’s shows; ‘The Balancing Act’ and ‘Designing Spaces’ to meet face-to-face with many of their current bloggers and network with the new, hot and trendy ones.  “We are working hard to keep our blogging community diverse and current for our viewers.  BlogHer allows us to see what’s out there because it attracts the very best bloggers in the industry,” Says Randi Farina, Social Media representative at O2 Media.  

The value of O2 Media’s blogging community extends beyond the demand from its viewers for good online content.  O2 Media’s participants and clientele are looking to align their brands with a company that has an honest community of experts and influencers in their respected topic of discussion.  By carefully selecting new bloggers to expand the already thriving community, O2 Media is giving their two national shows an even bigger and more credible voice.

“We often compare our TV shows to social media – it is very educational, entertaining, engaging, and produced as a living-room style conversation between women and about women,” says Limor Windt, VP of Marketing for O2 Media Inc. “Engaging our bloggers by meeting with them at this wonderful event is an important part of maintaining our relationships with them. The ultimate goal is to take our TV content beyond the TV screen and be a true resource for women on air and online, and bloggers are a huge part of that effort”.

About The Balancing Act:
The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Its Brandutainment format invites brands to entertain, educate and engage women through solution oriented content. For information or to view a show, visit www.TheBalancingAct.com.  

About Designing Spaces:
Designing Spaces is a half-hour informative series that inspires viewers to make every space count; instructing them on the smartest ways to make their homes more beautiful and functional. Now in its eighth season, the show airs nationally on Lifetime Television every Thursday and Friday at 7:30am ET/PT. For more information, go to http://www.designingspaces.tv.

About BlogHer:
BlogHer is a community and media company created in partnership with women in social media. Today, BlogHer is the largest community of women who blog: 25+ million unique visitors per month (Nielsen NetRatings). Engaged, influential and info-savvy, these women come to BlogHer to seek and share advice, opinions and recommendations. BlogHer’s team works hard to bring you the best and brightest conversations, writers and speakers – online and in person. That’s what we do best.

About O2 Media:  
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers.

For information on becoming a content partner for ‘The Balancing Act’ or ‘Designing Spaces’ contact O2 Media at Brandutainment@o2mediainc.com.    



From the creators of the hour-long The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.

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From the creators of the hour-long The Balancing Act show on Lifetime TV and Designing Spaces on WE, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.