Home-Base USA is now SalesRoads

Aug. 15, 2011 - PRLog -- Home-Base USA, one of the nation’s leading business-to-business demand generation providers, today announced a rebranding initiative to include a company name change to SalesRoads.  With clients coast-to-coast utilizing its various appointment setting, lead generation and sales outsourcing services, the company is changing its name to SalesRoads in an effort to better reflect the company’s services which helps its clients to connect with new customers.

“The new branding comes during an exciting time for our company, coming off of the best year in our company’s history and on track to double that in 2011.  Additionally, 80% of our business is coming from the growth of our current clients.  We believe that this is a testament to our ability to deliver a service that is unrivaled in our market space”, says company President, David Kreiger.

SalesRoads will continue offering the same services; utilizing highly experienced Sales Executives with an individual average of over 14 years of experience – nearly three times higher than the industry average.  In conjunction with the name change, SalesRoads will also be developing a series of online conferences for clients as well as the general public and creating an all-encompassing web presence including integrations with many social networking platforms such as Twitter, YouTube and Facebook.  Services being rebranded also include:

•   Power Appointment Setting™ – SalesRoads’ proven multi-channel technique to uncover target prospects, qualify and convert into appointments for clients.

•   Enhanced Lead Generation™ - For companies that want qualified warm leads for their sales team rather than scheduled appointments.  

•   Solid Seminars™ - A service specifically used to drive traffic and registrations for seminars, webinars and audio conferences.

“Today’s formal announcement of SalesRoads marks a significant milestone in our company’s rich history”, notes David Capezza, the Director of Operations.  “The new brand more accurately reflects our company’s position and aligns our experience in demand generation services for medium to large businesses, as well as enterprise level organizations”.

Beginning today, the company has launched a new website, www.salesroads.com.  Effective immediately, all business activity will also be conducted using the new name.  There has been no change to the company’s management, staffing or ownership as a result of the rebranding.

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Headquartered in Coral Springs, FL, SalesRoads is one of the nation’s leading business-to-business demand generation firms, specializing in appointment setting and lead generation services. Companies like Microsoft, Xerox, Unishippers and ADP have relied on SalesRoads to provide their sales teams with high quality appointments, pre-qualified leads and even completed sales. You can find additional information online at http://www.SalesRoads.com or on Twitter @salesroads.

SalesRoads will be holding a press conference via telephone on August 22, 2011 at 10:00am EST, by appointment only. For media access, please call Christine Darley at 954-874-5402 before Thursday, August 18th, 2011.