It’s reported that 60% of all marketing spend is done without even a clear marketing objective. A further concern for many upper management and CEO’s is the huge focus marketers put on social media, where a lot of coverage is guaranteed but their marketing teams are unable to demonstrate the return generated therefore suggesting social media could potentially be an unreliable medium. Consumers are savvier than they were even just 5 years ago and are not influenced by marketing campaigns in the same way. ‘The increase in online marketing campaigns as meant many businesses stretch their marketing budgets across many channels making it almost impossible to prove where the end sale was actually generated. ‘says Sara King Cote, Managing Director of Carolina Consulting Ltd.
Carolina Consulting Ltd is a business that has marketing and sales campaigns unified and a very data-driven in their performance results. ‘Many people seem to be very focused on either working within marketing or within sales. That is very interesting to us as they go so hand in hand, if we kept the departments separate it would be almost impossible for us to identify who generated the end result for a client. It makes sense at an event to attract consumers with promotions or marketing material but for us to also close the deal and generate sales or new customers right then and there ‘ adds Sara King Cote, MD of Carolina Consulting Ltd.
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Source: http://www.marketingweek.co.uk/
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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.
