Toyota introduces all new Innova Crysta (Limited Edition) Exclusive and Premium

Aug. 10, 2011 - PRLog -- Toyota introduces all new Innova Crysta  (Limited Edition)
Exclusive and Premium - Multi Pleasure Vehicle  

   Priced attractively at Rs 13,12,570  lakhs, ex-showroom-Delhi
   1000 exclusive units on sale till Oct 2011
   Available in Super White body  colour

Bangalore, 10th Aug   2011 - Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the introduction of the all new Innova Crysta (Limited Edition), adding to the luxury and premium position of the vehicle .  The new Innova Crysta has been derived from the word “Crystal” which reflects the premium image of the vehicle. Designed to offer exclusivity with selective luxury features, the Innova Crysta comes in Super White body colour with umatched comfort and style. The Innova Crysta is based on the existing VX Grade 2.5 L Diesel variant and is  available in Euor III and Euro IV.

The new added luxury features are as follows
Smoked Alloy Wheels – Classy Smoked Alloy Wheels gives a sporty look
Body Graphics – Elegant Body Graphics with crystal – like patterns makes a unique style statement
Dual Tone Leather Seat Cover – Leather Seat Covers offer a clean uniform look while the subtle Dual Tone gives it a luxurious feel
Rear Roof Spoiler – The sleek Rear Roof Spoiler with its stylish design adds  a distinct touch at the rear
Dark Wood Panel – The new Dark Wood Panel with perfect finish adds a touch of exclusivity to the interior
Muffler Cutter – Stylised chrome plated Muffler Cutter gives a distinctive look at the rear
Floor Mats – Perfectly crafted Floor Mats to add to the classy look to the interiors

Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM, added “The Innova has been our flagship brand in India and has been a market leader since launch. We launched the Innova in 2005,a vehicle way ahead of its time in the Indian Auto Industry.An MUV that came in with a sedan like feel, the Innova redefined the segment by attracting customers from the MUV segment and also the passenger car segment.The Innova has set new benchmarks in terms of space, packaging, engine and highway driving. Since then the Innova sales haven’t slowed down and the Innova continues to be a favourite – family car of choice - in its segment. The new limited edition Innova Crysta is aimed at offering exclusive ownership experience by offering enhanced luxury features. 1000 exclusive units of the new limited edition Innova Crysta will be on sale till Oct 2011. We look forward to bringing a limited edition of the widely appreciated Innova to our customers, which will offer exclusive ownership experience.  The new Innova Crysta will be attractively priced at Rs 13,12,570 lakhs (ex-showroom, Delhi) and will be available at all Toyota dealerships from today.”

Overview of TKM
Company name   Toyota Kirloskar Motor Private Limited
Managing Director   Hiroshi Nakagawa
Established   October 1997 (start of production: December 1999)
Location   Suburb of Bangalore, Karnataka State
Products   Etios, Etios Liva , Corolla Altis, Innova and Fortuner manufactured in India.
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity in first plant    Approx. 80,000 units
Equity participation   TMC: 89%, Kirloskar group: 11%
Total number of employees   Approx. 5,000  
Land area   Aprox. 432 acres (approx.1,700,000 m2)
Building area   74,000 m2

Overview of TKM 2nd Plant
Location   On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products   Etios (on sale since December 2010) &
Etios Liva (on sale since June 2011)
Start of production   December 2010
Annual production capacity   80,000 units

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