Husayni's article in the monthly publication geared toward orthodontists and dentists explains how businesses can create a successful Internet search engine strategy for themselves.
"Every year, more dentists and orthodontists with websites see how significant a role the Internet plays in attracting new patients," says Husayni. "I felt that by providing some information on SEO marketing strategy (http://www.mastergoogle.com) and other related topics, it would help doctors who are interested in bolstering their Web presence."
Husayni knew the information might also help doctors determine whether creating a SEO marketing plan for themselves was a task they could tackle, or if they needed to turn a professional to achieve their goals, he says.
"Sometimes providing a road map for SEO services has the opposite effect of giving a business owner the confidence to make changes and improvements themselves,"
Husayni's article shares information about recent changes in Google’s algorithm that might affect business's website rankings and SEO optimization techniques (http://www.mastergoogle.com/
The article also offers information on Google's anti-spam strategy, and sheds light on the difference between "black hat" and "white hat" SEO techniques. It explains what it could mean if a website is ranked on Page 1, but drops off the first page unexpectedly, as well as what fluctuations in sites' rank might mean.
"The only constant with SEO is that it's always changing," Husayni says. "I hope the article makes that point clear to dentists and orthodontists and prompts them to be diligent in keeping up with those changes as they handle their site's SEO, or to partner with a qualified SEO company to handle that task for them."
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