This topic will be addressed at the SCIP Latin American Competitive Intelligence Conference by Fernando Domingues Jr. from Mentor Consulting. “The problem with analysis is dealing with the complexity of the world, the volume of information available and how to make sense of them,” said Fernando. “The session will look how our mind works in this environment, the influence of our mental models and judgment on formulation of the outcomes. Bringing to conscious the mental tools we use on this process will clarify to the practitioner on how to use these capabilities to produce a better result.”
The comprehension of what is involved in the analytical process will bring new perspectives to the practice of the attendees. They will understand what the real meaning of developing analysis is, how to avoid mistakes, and improve the outcomes of the analytical process. They will also learn about the role of mental models and cognitive bias in analysis, and how to use them in their favor.
About the speaker
Fernando Domingues founded Mentor Consulting, a firm focused on developing competitive and strategic intelligence projects in medium and large companies across different industries. He has been in the field for 12 years and teaches the MBA course “Strategic, Competitive and Economic Intelligence”
About the conference
The Strategic and Competitive Intelligence Professionals (SCIP) and Informa present the 3rd Latin American Competitive Intelligence Summit, October 4-6, 2011 in São Paulo, Brazil. The conference theme this year is “Intelligence and Strategy: The Key to Winning in Emerging Markets.” The intended audience for this event is made up of entrepreneurs, managers, directors, executives with responsibility and interest in processes involving decision making, management information, market research, innovation, entrepreneurship and organizational planning. More information on this conference can be found at the SCIP website www[dot]scip.[
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SCIP is a global non-profit membership organization providing education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence. Started in 1986, today SCIP has members in 70+ countries.