Owners can spend a lot of money hiring people to do these things, or they can spend a little time learning the basics, then tackle the work themselves, or let employees handle the job.
Video production sounds difficult. Most people think of it as something beyond their capabilities. But, actually, technology has advanced so rapidly that with one of the fairly inexpensive video cameras on the market today, a basic video editing program, and a little training, a business owner can begin putting out videos about his or her business on a regular basis - videos that can be used on the company's website, on blogs, in emails, attracting continuing attention and business.
Video is powerful. Video is live and in your face. Video has impact.
Blogs, too, should be a regular tool for the businessman, whether just starting out, or in business for many years.
Both blogs and press releases are very inexpensive, and, once posted, they continue to represent your business day after day, and month after month, on the internet. With a little training in how to make them as effective as possible, an owner or employee can keep these going with little effort.
Jim Hilgendorf is the producer of The Tribute Series, a highly acclaimed series of travel films, and the producer also of corporate videos and documentaries. He has blogged extensively, writes press releases, and is familiar with SEO, or search engine optimization, a key ingredient to getting noticed on the internet. He is available as a consultant to businesses to help them incorporate video, press releases and blogging into their promotional plans.
Consulting is available locally, or internationally via video hookup.
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The Tribute Series is the producer of a series of highly-acclaimed travel videos. The company also produces corporate videos for domestic and international sales. The company also publishes the book of James Hilgendorf. The Tribute Series website is http://www.tributeseries.com.