New Backcountry.com iPad App Means Outdoor Gear At Your Fingertips

Aug. 8, 2011 - PRLog -- PARK CITY, Utah – If gear shopping online is either too 2009 or too sedentary for you, Backcountry.com can help. As of today, you can shop Backcountry.com on your iPad, pointer-sliding your way through thousands of well-organized high-end outdoor products, touching what you need (ok, want), and checking out quickly with a swipe and a few pecks. Built in the spirit of keeping you on the move to your next adventure, the new Backcountry.com app is compatible with iPad and iPad 2 tablets and is available for download at Apple’s iPad App store.

“Millions of people in the U.S. are making purchases on their iPads. Now there’s no reason for gear lovers not to join the revolution,” said Peter Eischeid, Mobile Product Manager at Backcountry.com.

The Backcountry.com app is made for any time, any place gear shopping. Imagine you’re riding shotgun down I-25 through Colorado with all the gear you need for your epic three-week Baja adventure packed in the back of your friend’s truck. It’s not until you hit Pueblo that it dawns on you that you forgot the tent. Don’t sweat it. Just whip out your iPad, hit the Backcountry.com app, order up the gear you need, and have it overnighted to general delivery at the Post Office in Yuma, where you can pick it up before you cross the border. Easy.

The Backcountry.com app is simpler, more streamlined and more modern than the online store itself. The intuitive interface makes it easy to shop by letting you scroll through product images, videos and reviews, and check out related product links as well. Plus (seasoned online shoppers will appreciate this), you can add items to your cart without ever leaving the page you’re viewing. This convenient little feature goes a long way in keeping you in a mellifluous state of Zen.

“This app fits the nature of Backcountry.com customers. They’re active and they’re tech savvy,” said Eischeid. “If anyone needs app-enabled shopping, it’s the outdoor set, the people buying outdoor gear.”

The Backcounrty.com iPad app is the second mobile app from the Backcountry.com family of stores. One-deal-at-a-time sister site, SteepandCheap.com, is accessible via iPhone app as well. With these two mobile solutions, you literally have outdoor gear at your fingertips from anywhere there’s a Wi-Fi connection – even the road to Yuma.