2bU Announces Name Change

Aug. 8, 2011 - PRLog -- 8 August 2011, 2bU is pleased to announce that the Company’s name has changed to being U as of today.  The decision was undertaken as part of the Company’s commitment and desire to ensuring that the entire brand profile is synonymous and core to the brands ethos for women to celebrate the importance of being themselves... being U.   The Company’s trading symbol will also change.

being U is the lingerie brand focusing on women of colour that incorporates skin tone, size and body shape into exquisite underwear and loungewear. The revolutionary brand provides tonal shades for nude lingerie for darker skinned women, and also provides a “bra for the bottom” – specially designed briefs to fit various bottom shapes.

Founding entrepreneurs Sadia Sisay and Sumana Mukhopadhyay are pleased with their decision to change the Company name. Sadia says “The move to change our Company name to being U encapsulates our distinct focus to encourage women to be their true selves by embracing their shape, size and skin tone – being themselves, being you.”

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