Marketing Strategy Firm Springboard Marketing Wins Award for YMCA of the Suncoast Website

Aug. 7, 2011 - PRLog -- Springboard Marketing has been awarded a 2011 Communicator Award of Distinction from the International Academy of the Visual Arts for its online marketing work for YMCA of the Suncoast. The YMCA project included development of a new website and social media presence, both of which incorporated the recently released YMCA of the USA national branding.

As part of website development, Springboard (http://www.springboarding.com) created a searchable database of the association’s programs that allows users to find classes easily across 12 branch locations. It also introduced social media strategies and set up pages on popular platforms to help the organization’s visibility, reach and communication within the community. In addition, Springboard provided social media training to representatives from each branch.

The new YMCA of the Suncoast website was recognized by YMCA of the USA as an outstanding example of brand integration. YMCA of the Suncoast was invited to present the website to other YMCAs at a national event in Chicago. In addition, YMCA of the Suncoast’s Facebook page has grown from 1,200 to over 2,600 fans. The award-winning site can be seen at http://www.ymcasuncoast.org.

Thousands of entries were received for the 2011 Communicator Awards, which honors the creative excellence of communications professionals.  The competition is judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts. It recognizes the best work in advertising, corporate communications, public relations and design for print, video, interactive and audio.

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About Springboard Marketing and Communications Inc.
Springboard Marketing is a strategic marketing agency based in Tampa Bay, Florida, with business-to-business and nonprofit clients across the Eastern United States. Springboard offers award-winning capabilities in brand strategy, strategic marketing planning, website design, graphic design, and social media.  Springboard’s nonprofit division helps charitable organizations to reach their marketing goals quickly and affordably with strategic outreach plans, effective websites, online marketing strategies, and agency collateral.  For more information, visit the Tampa marketing and design firm at http://www.springboarding.com and follow Springboard on Facebook and Twitter (@SpringboardMktg).

About YMCA of the Suncoast
As the leading nonprofit committed to strengthening community, the Y is a cause-driven, charitable organization that stands for youth development, healthy living, and social responsibility.  We serve over 83,000 men, women, and children through ten locations in Citrus, Hernando, Pasco, and Pinellas counties.

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